Public Affairs and Communication Manager managing corporate communication and obesity campaign for a healthcare company in Poland. Building stakeholder relationships and executing media strategies.
Responsibilities
Split time between corporate communications and the medialisation of an educational obesity campaign.
Plan and execute short, mid and long-term Corporate Communication strategies to support the company’s business and reputation objectives.
Develop processes and projects for effective corporate branding and external communication, representing the company at public conferences and debates.
Build and maintain long-term relationships with strategic stakeholders (healthcare experts, media, influencers, patient groups).
Create and implement the medialisation plan for the obesity educational campaign, coordinating earned, paid and social media.
Manage media relations and act as lead in crisis communications.
Seek and implement innovative customer engagement and media cooperation.
Requirements
Hold a university degree and have deep knowledge of PR, public affairs and communication theory and practice.
Have a minimum of 3 years’ experience in a managerial role in Public Affairs or Public Relations, preferably in healthcare, with experience in corporate PR projects.
Demonstrate excellent stakeholder engagement, influencing and communications skills, with established contacts across healthcare and lay media in Poland.
Be fluent in written and spoken English and Polish.
Have experience managing earned and paid media activities and coordinating influencer and media‑house partnerships.
Possess strong strategic planning and execution skills and knowledge of legal regulations governing the Polish healthcare system and communications.
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