Marketing Intern at BD supporting digital campaigns and product launches. Collaborating on marketing initiatives and research within a dynamic team environment.
About the role
- Consumer Marketing Manager creating innovative patient support solutions and campaigns for GLP-1 therapies. Engaging patients and influencers across digital channels for impactful marketing initiatives.
Responsibilities
- Identifying gaps and opportunities to develop comprehensive GLP-1 consumer strategies that drive business growth across the patient journey.
- Developing and executing omnichannel consumer campaigns coordinated across all eligible digital channels.
- Driving innovative digital health marketing initiatives by mapping, engaging, and activating scientific and social influencers to maximize ROI.
- Lead retention strategies and solutions and collaboration with the Digital Health Manager, ensuring strong market fit.
- Training the salesforce on new solutions and supporting them with compelling materials and clear value propositions.
- Collaborating with cross-functional stakeholders including sales, HCP marketing, commercial excellence, and medical affairs teams to ensure alignment with business goals.
Requirements
- Bachelor's degree in Marketing, Business Administration, Pharmacy, or a related field (Master's degree preferred).
- Minimum 6 years of experience in consumer and/or pharmaceutical marketing, including campaign management and analytics directly targeting consumers.
- Proven expertise in developing and implementing successful consumer and digital marketing strategies.
- In-depth knowledge of digital marketing tools, platforms, and techniques including SEO, PPC, social media marketing, email campaigns, and content marketing.
- Strong strategic thinking abilities with data-driven decision-making skills to analyze market research, consumer trends, and campaign performance.
- Excellent communication skills in English (both written and spoken) to effectively convey complex ideas to stakeholders, team members, and external partners.
- Creativity and innovation in creating engaging marketing campaigns and content that resonate with target audiences and differentiate the brand.
- Project management excellence with the ability to manage multiple campaigns, deadlines, and resources efficiently.
Benefits
- Health insurance
- Professional development
- Flexible work arrangements
Job title
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