Growth Marketing Manager responsible for scaling UK growth engine for NeoTaste. Driving acquisition and retention strategies while owning go - to - market execution in the London market.
About the role
- Merchant Growth Lead responsible for scaling mylo’s merchant ecosystem by optimizing partnerships and driving growth strategies. Located in New Cairo City, Egypt with a hybrid work environment.
Responsibilities
- Develop merchant and category growth strategies, including prioritization of segments, verticals, and scalability paths.
- Translate ecosystem signals and merchant insights into decisions around prioritization, enhancements, and commercial opportunities.
- Lead merchant partnership orchestration end-to-end (commercial alignment, activation, integration, joint initiatives, and performance optimization).
- Work closely with Sales & Partnerships to drive onboarding, activation, expansion, and retention across merchant lifecycle.
- Shape merchant playbooks and lifecycle frameworks that accelerate time-to-value and improve engagement, repeat contribution, and ecosystem depth.
- Design and operationalize commercial constructs (pricing, incentives, promotions, and value propositions) to drive utilization, penetration, and profitability.
- Develop merchant-facing GTMs for new offerings, programs, and category initiatives.
- Build and manage category and merchant calendars, commercial campaigns, and joint planning cycles.
- Run experiments/A-B tests across segmentation, incentives, communications, and lifecycle interventions to improve ecosystem outcomes.
- Monitor merchant KPIs (activation, GMV, revenue contribution, retention, churn, and category depth) and drive continuous improvement.
- Partner with Product, Operations, Marketing, and Commercial to enhance merchant experience, improve tooling, and increase feature utilization.
- Drive ecosystem scaling efforts to expand merchant contribution, profitability, and long-term value.
Requirements
- 3+ years experience in Growth, Category/Merchant, Strategy, B2B Marketing, or similar commercial ecosystem roles.
- Experience in **FinTech **or similar ecosystem-driven environments is a plus.
- Strong analytical and commercial acumen; comfortable with economics, segmentation, incentives, and data-informed decision making.
- Experience working cross-functionally with Sales, Partnerships, Product, Operations, or Marketing.
- Familiarity with pricing models, partnerships, incentives, category dynamics, or merchant economics.
- Exposure to lifecycle, segmentation, or retention frameworks preferred.
- Effective communicator with strong stakeholder management skills.
- Curious, experimental, and iteration-oriented mindset.
- Bachelor’s degree in Business, Economics, Engineering, Marketing, or related field.
Job title
Job type
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Not specified
Degree requirement
Location requirements
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