Hybrid Merchant Growth Lead

at mylo

• Job title: Merchant Growth Lead
• Job type: Full Time
• Experience level: Senior
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, New Cairo City, Egypt

About the role

• Merchant Growth Lead responsible for scaling mylo’s merchant ecosystem by optimizing partnerships and driving growth strategies. Located in New Cairo City, Egypt with a hybrid work environment.

Responsibilities

• Develop merchant and category growth strategies, including prioritization of segments, verticals, and scalability paths.
• Translate ecosystem signals and merchant insights into decisions around prioritization, enhancements, and commercial opportunities.
• Lead merchant partnership orchestration end-to-end (commercial alignment, activation, integration, joint initiatives, and performance optimization).
• Work closely with Sales & Partnerships to drive onboarding, activation, expansion, and retention across merchant lifecycle.
• Shape merchant playbooks and lifecycle frameworks that accelerate time-to-value and improve engagement, repeat contribution, and ecosystem depth.
• Design and operationalize commercial constructs (pricing, incentives, promotions, and value propositions) to drive utilization, penetration, and profitability.
• Develop merchant-facing GTMs for new offerings, programs, and category initiatives.
• Build and manage category and merchant calendars, commercial campaigns, and joint planning cycles.
• Run experiments/A-B tests across segmentation, incentives, communications, and lifecycle interventions to improve ecosystem outcomes.
• Monitor merchant KPIs (activation, GMV, revenue contribution, retention, churn, and category depth) and drive continuous improvement.
• Partner with Product, Operations, Marketing, and Commercial to enhance merchant experience, improve tooling, and increase feature utilization.
• Drive ecosystem scaling efforts to expand merchant contribution, profitability, and long-term value.

Requirements

• 3+ years experience in Growth, Category/Merchant, Strategy, B2B Marketing, or similar commercial ecosystem roles.
• Experience in **FinTech **or similar ecosystem-driven environments is a plus.
• Strong analytical and commercial acumen; comfortable with economics, segmentation, incentives, and data-informed decision making.
• Experience working cross-functionally with Sales, Partnerships, Product, Operations, or Marketing.
• Familiarity with pricing models, partnerships, incentives, category dynamics, or merchant economics.
• Exposure to lifecycle, segmentation, or retention frameworks preferred.
• Effective communicator with strong stakeholder management skills.
• Curious, experimental, and iteration-oriented mindset.
• Bachelor’s degree in Business, Economics, Engineering, Marketing, or related field.