Marketing Project Specialist coordinating marketing initiatives for Cruise Planners. Collaborating across departments to execute marketing programs and managing various deliverables.
CN
Hybrid Marketing Research Officer – Training
Posted 3 weeks ago
About the role
- Stage en études marketing à la Chambre d'agriculture de Normandie, évaluer le marché et proposer des solutions innovantes. Travaille en lien avec responsables pédagogiques et chargés de mission marketing.
Responsibilities
- Evaluate the agricultural training market in Normandy: stakeholders, existing offerings, and the positioning of the Chambers.
- Build on methodologies and survey results already conducted within the Network.
- Gather the expectations and needs of farmers who rarely or never take training (through surveys, interviews).
- Identify and analyze their barriers (logistical, pedagogical, economic, etc.).
- Propose innovative educational solutions (webinars, video capsules, hybrid formats, etc.).
- Propose a commercial action plan to attract new farmers to training and potential developments for our training offer.
Requirements
- Higher education in marketing, training engineering, or an agricultural/agro-engineering student
- Valid driver's license (category B)
- Market/needs analysis: Ability to conduct qualitative and quantitative surveys (questionnaires, interviews)
- Proficiency with analysis tools (Excel; survey software or CRM tools a plus)
- Knowledge of methods for analyzing customer expectations (segmentation, personas)
- Communication and writing: Clear, concise writing (reports, recommendations)
- Ability to simplify data to make it understandable
- Marketing and pedagogy: Understanding of offer marketing (adapting offerings to customer needs)
- Digital tools: Good command of office software (Word, Excel, PowerPoint)
- Soft skills: Curiosity and good listening
- Autonomy and organizational skills
- Analytical thinking and synthesis
- Interpersonal skills
- Proactivity and ability to propose solutions
Benefits
- Access to company vehicles for professional travel when needed
Job title
Job type
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Not specified
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