Service Manager responsible for operations, sales, and administration in the company’s service department. Overseeing team management, strategic guidance, and performance accountability.
About the role
- Pay Per Click Manager optimizing Google Ads and Bing Ads for increased ROI. Collaborating with marketing teams to enhance digital advertising strategies.
Responsibilities
- Develop, implement, and manage PPC campaigns across platforms like Google Ads, Bing Ads.
- Conduct detailed keyword research to identify relevant and high-performing search terms that align with campaign goals and target audience.
- Ensure the product feed with Google works and any issues are addressed.
- Monitor and analyze campaign performance metrics (CTR, CPC, conversion rate, etc.) and make data-driven adjustments to improve performance and ROI.
- Collaborate with internal teams (e.g., marketing, e-Merchants, marketplace team, SEO) to ensure alignment of paid search strategies with overall marketing efforts.
- Stay up-to-date with the latest trends in search marketing, algorithm updates, and emerging technologies.
Requirements
- Proven experience in digital marketing campaign management, with a strong focus on Google Ads and Bing Ads.
- Demonstrated experience managing significant paid media budgets.
- Strong analytical skills with proficiency in web analytics platforms like Google Analytics, Google Ads, and Bing Search.
- Ability to conduct thorough keyword research and audience segmentation.
- Excellent communication, organizational, and time-management skills.
- Bachelor’s degree in marketing, Communications, or a related field (or equivalent experience).
- Google Ads certification preferred.
Benefits
- Equal Opportunity Employer
Job title
Job type
Experience level
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Not specified
Degree requirement
Location requirements
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