Senior Brand Manager leading marketing strategies for Gogo SqueeZ brand in Canada. Responsible for brand positioning, innovation, and cross - functional team collaborations.
About the role
- Brand Manager driving innovation for ramen noodle products at Nissin Foods. Collaborating with teams to develop market-leading strategies and products.
Responsibilities
- Assist Innovation Director in developing and executing a comprehensive innovation strategy aligned with the company's business objectives to drive growth across various ramen noodle brands.
- Assist in leading and managing product launches of strategic, customer-specific products/initiatives.
- Collaborate with cross-functional teams to support the ideation, development, and launch of innovative products across different ramen noodle brands.
- Assist in exploring opportunities for innovation beyond traditional ramen noodle products, including adjacent categories within the grocery store such as sauces, condiments, snacks, or ready-to-eat meals.
- Conduct market analysis, competitive benchmarking, and consumer research to identify unmet needs and opportunities for differentiation.
- Assist in managing the product development process, from concept ideation and testing to commercialization and launch.
Requirements
- Bachelor's degree in Marketing, Business Administration, or related field; MBA preferred.
- 4+ years of experience in product marketing, brand management, or innovation roles within the consumer packaged goods (CPG) industry, preferably in the food sector.
- Demonstrated ability to contribute to the development and launch of innovative products that drive revenue growth and market share expansion.
- Strong analytical skills and strategic thinking ability, with the aptitude to translate market insights into actionable business strategies.
- Excellent communication and collaboration skills, with the ability to work effectively in cross-functional teams.
- Experience working in a fast-paced, dynamic environment with a focus on innovation and continuous improvement.
Benefits
- Health insurance
- Retirement plans
- Paid time off
- Professional development opportunities
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