Hybrid Digital Media Analyst – Mid-level

Posted 1 hour ago

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About the role

  • Digital Media Analyst responsible for monitoring KPIs and optimizing media campaigns at NIO. Collaborating with the Web Analytics team to ensure data integrity and effective reporting.

Responsibilities

  • Monitor campaign KPIs daily (CPA, CAC, ROAS, impressions, clicks) and recommend tactical adjustments to optimize results.
  • Create detailed reports with actionable insights, presenting key findings and recommendations to media and management teams.
  • Run A/B tests across creatives, audiences and bids to validate hypotheses and improve campaign performance.
  • Collaborate proactively with the Web Analytics team to ensure data integrity and correct attribution of results.
  • Propose and implement ongoing optimizations for digital media campaigns, continuously pursuing increased efficiency and achievement of objectives.

Requirements

  • Proven experience managing online media, with work across channels such as Google and Meta, in both advertiser and agency settings.
  • Strong reporting skills with the ability to turn data into strategic insights.
  • Advanced Excel skills, including use of functions and tools for data analysis and manipulation.
  • Analytical, data-driven mindset with a strong results orientation and data-informed decision-making.
  • Team player with effective communication skills and the ability to work in a fast-paced environment.
  • Bachelor’s degree in Marketing, Advertising, Communication, or a related field.
  • Certifications in Google Ads, Meta Ads or other digital media platforms (preferred).

Benefits

  • Meal and/or Food Allowance
  • Transportation Allowance
  • Health Insurance
  • Dental Insurance
  • Life Insurance
  • Private Pension Plan
  • Profit-sharing program (PPR)
  • Pharmacy assistance
  • Childcare assistance
  • Flexible working hours
  • V.tal Benefits Club
  • Extended maternity leave (6 months)
  • Extended paternity leave (20 days)

Job title

Digital Media Analyst – Mid-level

Job type

Experience level

Mid levelSenior

Salary

Not specified

Degree requirement

Bachelor's Degree

Location requirements

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