Digital Media Analyst responsible for monitoring KPIs and optimizing media campaigns at NIO. Collaborating with the Web Analytics team to ensure data integrity and effective reporting.
Responsibilities
Monitor campaign KPIs daily (CPA, CAC, ROAS, impressions, clicks) and recommend tactical adjustments to optimize results.
Create detailed reports with actionable insights, presenting key findings and recommendations to media and management teams.
Run A/B tests across creatives, audiences and bids to validate hypotheses and improve campaign performance.
Collaborate proactively with the Web Analytics team to ensure data integrity and correct attribution of results.
Propose and implement ongoing optimizations for digital media campaigns, continuously pursuing increased efficiency and achievement of objectives.
Requirements
Proven experience managing online media, with work across channels such as Google and Meta, in both advertiser and agency settings.
Strong reporting skills with the ability to turn data into strategic insights.
Advanced Excel skills, including use of functions and tools for data analysis and manipulation.
Analytical, data-driven mindset with a strong results orientation and data-informed decision-making.
Team player with effective communication skills and the ability to work in a fast-paced environment.
Bachelor’s degree in Marketing, Advertising, Communication, or a related field.
Certifications in Google Ads, Meta Ads or other digital media platforms (preferred).
Benefits Analyst responsible for optimizing employee benefit services at Michelin. Collaborating with HR and payroll teams to ensure high - quality benefit delivery.
Logistics Cost Analyst ensuring adherence to freight and logistical costs for a multinational agribusiness in expansion. Managing freight costs and logistics reports.
Board Certified Behavior Analyst (BCBA) providing family - centered support in Mount Pleasant, Michigan. Engaging with families and creating tailored behavior intervention plans to aid child development.
Junior Digital Media Analyst optimizing digital campaigns and reporting for NIO's communication team. Contributing to strategies that enhance media performance and reporting.
Júnior Analyst working with geospatial data, maps, and satellite images for Extractta's projects. Supporting data organization, analysis, and production at an expanding tech consultancy.
IT Support Analyst managing hardware and software setups and troubleshooting. Collaborating with teams and supporting customer service in a dynamic and innovative environment.
Marketing professional managing digital communication journeys using Salesforce Marketing Cloud at Vivo. Creating campaigns and segmenting audiences while ensuring delivery quality and performance analysis.
Analista de Planejamento e Controle de Produção na Construtora Tenda com foco em eficiência e qualidade na construção. Atuação direta em obras e planejamento de custos.
Early - Career GIS Analyst working at Gradient, an environmental consulting firm. Engaging in data management, spatial analysis, and visualization for diverse environmental projects.
Analista role supporting cost management in construction projects at Construtora Tenda. Engage in planning and coordination of resources to ensure project efficiency.