Strategic Marketing Coordinator at Erickson Senior Living implementing marketing campaigns and strategies. Collaborating with internal teams and managing project execution for community goals.
About the role
- B2B Marketing Manager handling integrated, cross-channel marketing campaigns for Ninox Software. Focused on B2B audiences while collaborating with sales and creating impactful content.
Responsibilities
- Plan and execute integrated marketing campaigns across the B2B customer journey
- Develop targeted campaign messaging in collaboration with Product Marketing and Sales
- Produce content in various formats with a particular focus on automated email sequences, as well as landing pages, short video formats, and event assets — using AI-assisted tools for research and efficient copy production while maintaining high editorial quality
- Organize and run webinars and (virtual) events, including promotion and follow-up
- Coordinate internal stakeholders (Design, Social, Web, Performance) to deliver campaign-relevant assets
- Work closely with the Sales team on lead handover, feedback loops, and support for sales initiatives
- Assist with campaign implementation in tools such as HubSpot and Webflow and across paid and organic channels
- Analyze and optimize campaign performance using measurable KPIs
Requirements
- 3–5 years of professional experience in B2B marketing, ideally in a SaaS or tech environment
- Structured working style and experience in campaign project management
- Practical experience creating content for B2B audiences (email, video, social, events)
- Expertise in executing multi-stage campaigns across different funnel phases
- Experience with CMS (e.g., Webflow), CRM systems, and marketing automation (e.g., HubSpot)
- Native-level German (C2) is required; very good English skills are expected
- Ability to work independently, a hands-on mentality, and enjoyment of cross-functional collaboration
- Bonus: experience with webinar platforms (e.g., Zoom, Livestorm) or video tools is an advantage
Benefits
- An innovative product that delivers real value to our customers
- An international, motivated team with flat hierarchies
- Flexible working hours and hybrid work (remote or in the heart of Berlin)
- 30 days of vacation and a company pension plan (bAV)
- Subsidy for the Deutschlandticket (public transport pass)
- Room for your own ideas and personal development
- Dog-friendly office with a startup atmosphere
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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