Home Care Marketer responsible for building referral relationships through various engagement methods for Executive Home Care. Collaborating with a team to enhance service offerings and revenue.
About the role
- Regional Marketing Manager managing demand generation for Managed Service Providers at NinjaOne. Collaborating with sales and marketing teams to enhance strategic partner relationships.
Responsibilities
- Develop and execute regional marketing plans tailored to the MSP ecosystem in close collaboration with sales, product marketing, business development, and community teams.
- Align programs to quarterly goals and key personas across technical and business decision-makers.
- Design and run integrated campaigns across multiple channels including account-based marketing, field events, direct mail, webinars, email nurtures, and community activations, with a strong focus on demand generation and strategic value positioning.
- Own the full lifecycle of regional programs from planning to execution and performance reporting.
- Manage logistics, vendor relationships, budgets, and lead flow coordination with the SDR team via Salesloft.
- Lead field initiatives such as roadshows, peer group activations, third-party sponsorships, and executive-level experiences.
- Execute high-quality events with 100+ attendees and ensure seamless delivery across complex programs.
- Drive co-marketing efforts with top MSP partners by building joint plans, leading quarterly reviews, and delivering co-branded campaigns that highlight shared value and measurable ROI.
- Stay current on MSP market trends, buyer behaviors, and the competitive landscape. Use these insights to shape go-to-market strategy and influence messaging in collaboration with PMM and content teams.
- Act as the day-to-day marketing contact for MSP sales leaders. Deliver enablement materials, event briefs, and consistent updates to support alignment, readiness, and follow-through.
- Champion customer engagement by identifying and activating MSP advocates for speaking opportunities, panels, and peer learning experiences.
- Support long-term community programs such as User Groups and Advisory Boards.
- Track and report on campaign performance, pipeline contribution, and ROI on a regular cadence. Share insights and optimizations with key stakeholders to drive continuous improvement.
Requirements
- Experience marketing to the MSPs ecosystem is required.
- Bachelor’s degree in Marketing, Business Administration, or a related field.
- 4+ years of experience in B2B SaaS marketing, with at least 2 years focused on demand generation, partner/channel marketing, or field programs.
- Deep understanding of the MSP business model and how to build trust-based, long-term marketing relationships that go beyond transactional engagement.
- Proven ability to create and execute multi-touch campaigns across ABM, events, email, and digital, owning full program delivery.
- Confident leading high-impact field programs, including executive events, sponsorships, and activations with 100+ attendees.
- Known for building strong cross-functional alignment with sales, PMM, community, and business development teams.
- Data-literate and ROI-driven. You make decisions based on performance and continually optimize for pipeline and revenue impact.
- Skilled in Salesforce, Pardot, Salesloft, Tableau, and Asana.
- Open to travel up to 40%.
Benefits
- medical, dental, and vision insurance
- 401(k) plan
- unlimited PTO
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