Assistant Director of Client Marketing at Northwestern Mutual, responsible for strategic development and execution of client marketing programs. Focused on leveraging data to drive business growth and client retention.
About the role
- Director leading analytics and data strategies for USAA's Bank Marketing team, optimizing member experiences and marketing investments. Collaborating with stakeholders to ensure alignment with enterprise objectives.
Responsibilities
- Leads and collaborates on the strategic, tactical, operational, and financial responsibilities associated with CoSA data storage, data preparation, data exploration, information governance, analytics and information delivery
- Oversees and coordinates the strategy of subfunctions in the establishment and execution on the delivery of information and analytics platforms and solutions to the business’ key stakeholders and cross-CoSA partners
- Responsible for successful end to end process of information management, analytics and delivery
- Ensures industry trends and best practices are evaluated and integrated into current process, technology, and development of strategic plans
- Provides thought leadership and system thinking to influence relevant data, information, and application architecture decisions to include staying abreast of changes or evolution to industry standards
- Leads data reporting to identify reporting opportunities, analytics, and complex projects that includes retirement of reports and promotion of advanced self service capabilities
- Provides input on strategic insights to senior leaders and key stakeholders that contribute to functional objectives
- Understands the business direction, environment, and strategies, to set the analytic direction and creates strategy to execute the approach that will influence business and drive change
- Influences and oversees innovation, provides direction on work prioritization, manages capacity, assists with problem resolution
- Oversees the Information delivery experience and risks to ensure teams maintain understanding of business processes, supporting data and applications and presentation of findings and recommendations
- Identifies and pursues opportunities to utilize advanced data a delivery and business solutions techniques to optimize their contribution to resolving business issues
- Ensures risks associated with business activities are effectively identified, measured, monitored, and controlled in accordance with risk and compliance policies and procedures
Requirements
- Bachelor's Degree in Statistics, Mathematics, Operations Research, Engineering or other quantitative field; OR 4 years of related experience may be substituted in lieu of degree
- 8 years data and analytics related experience, generating results in a complex financial services organization
- 3 years of people leadership experience in building, managing and/or developing high-performing teams
- Experience collaborating with key resources and stakeholders, influencing decisions and managing work to achieve strategic goals
- Strong business acumen in the areas of measuring business outcomes, business operations, industry practices and emerging trends
- Experience leading projects using Agile methodologies
- Experience conducting moderately large scale data analysis using internal and external data to support business decision making
- Proven ability to tell a story through data and communicate effectively with executive level leadership
Benefits
- Comprehensive medical, dental and vision plans
- 401(k)
- Pension
- Life insurance
- Parental benefits
- Adoption assistance
- Paid time off program with paid holidays plus 16 paid volunteer hours
- Various wellness programs
- Career path planning and continuing education assistance
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