GTM Expert for a B2B SaaS startup focusing on automation and scaling go-to-market processes. Collaborating with sales, marketing, and product teams to implement effective strategies and tools.
Responsibilities
Aufbau und Skalierung unserer Go-to-Market-Machine
Automatisierung & Optimierung von Vertriebs- und Marketingprozessen
Enge Zusammenarbeit mit Sales, Marketing und Produkt
Konzeption und Implementierung der GTM-Strategie für SaaS
Aufbau von Automatisierungs-Pipelines (Lead-Generierung → Qualifizierung → Nurture → Conversion)
Implementierung, Betreuung und Optimierung von Marketing & Sales-Technologien (z. B. CRM, Sales Engagement Tools)
Tracking, Attribution und KPI-Dashboard-Setup zur Performance-Messung
Identifikation, Priorisierung und Umsetzung von Wachstumshebeln
Zusammenarbeit mit Sales zur Verbesserung von Lead-Follow-Up, Scoring und Abschlussraten
Cross-funktionale Projekte mit Produkt & Customer Success für bessere Activation & Retention
Requirements
Nachweisbare Erfahrung im Aufbau von GTM-Prozessen in SaaS-Umfeldern
Tiefes Verständnis von Marketing-Automatisierung & Performance-Kanälen
Erfahrung mit relevanten Tools/Stacks (z. B. HubSpot, Zapier..)
Analytisches Denken & datengetriebener Ansatz
Starkes Prozess- und Projektmanagement
Teamplayer mit Hands-On-Mentalität
Sehr gute Deutschkenntnisse (mind. C1)
Begeisterung für digitale Produkte, die nicht nur „schick“, sondern operativ relevant sind
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