Market Development & Planning Manager at Newell Brands driving brand strategy and customer engagement. Analyzing market data and leading cross-functional initiatives in a hybrid work environment
Responsibilities
Serve as a segment expert and strategic liaison between the brand and customer teams
Act as the unified voice of the segment/brand to customer teams and vice versa
Develop and execute Annual Category Management Plans and selling stories
Create and implement channel- and customer-specific strategies
Lead go-to-market initiatives including pricing, new product launches, and promotions
Partner with Finance for investment decisions and Sales Strategies
Translate brand innovation into customer growth strategies
Oversee Commercialization Plans and implementation
Lead Supply Chain forecasting and optimization for assigned categories
Analyze market and category data to identify growth opportunities
Represent top retailer dynamics and provide strategic recommendations
Collaborate with Category Development to craft compelling national selling stories
Requirements
Bachelor’s degree in Marketing, Business, or related field; MBA preferred
5+ years in category management, brand strategy, or customer engagement
Strong analytical and storytelling skills
Proven ability to lead cross-functional initiatives and influence stakeholders
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