Consumer Insights Leader driving data-driven strategies in Nestlé’s Coffee & Beverage Division. Providing insights and recommendations to enhance consumer experience and brand performance.
Responsibilities
Provide consumer perspectives and solutions to brand management.
Continuously represent the voice of the consumer with deep empathy and understanding, influencing decisions in their favor.
Translate syndicated and custom data into meaningful and compelling insights, communicated with compelling storytelling.
Collaborate with business partners to understand drivers, challenges, and growth opportunities of business performance.
Move beyond data to create actionable perspectives using a “what, so-what, now-what” narrative.
Partner with insights functions across Foresight, Analytics, and Shopper, fostering a unified team perspective.
Communicate existing consumer sentiment, identify behavior shifts, and bring to life trends to drive opportunities.
Focus on driving high value/high impact work and leverage insights to enhance the full brand portfolio.
Synthesize research (primary, secondary, market data) to build a comprehensive consumer story.
Tailor research findings to support upcoming decisions and deliver in business-audience appropriate way that drives winning strategies.
Develop annual learning plans and budgets aligned with commercial partners to deliver impactful insights.
Provide suppliers with access to relevant information, fostering valuable partnerships.
Contribute to corporate objectives related to Market Share, Sales Volume Growth, Brand Health, Return on Investment, and Product Performance.
Requirements
Bachelor’s Degree in Marketing, Economics, Psychology, Sociology or related field required; MBA preferred
Minimum of 5+ years of marketing research/consumer insight experience with proven business impact.
Strong drive for results with a passion for the consumer and Brand building.
Be comfortable with ambiguity and needing to figure things out
Experience in selecting appropriate, diverse research methodologies, designing research studies, and trying new methods when appropriate particularly as related to innovation
Experience leading projects with ownership of budgets, suppliers, research, and schedule
Strong sense of curiosity and desire to seek opportunities to self-educate on new methodologies and techniques, and general research and business news.
Ability to influence across multiple levels in an organization
Registered Nurse Case Manager providing comprehensive care for patients in Boston North Shore area. Collaborating with teams to ensure quality patient outcomes and effective care coordination.
Regional KA Manager for pharmaceutical industry managing hospital partnerships and compliance in Wuhan, China. Focusing on strategy implementation and project management in neuroscience domain.
Senior New Product Planning Manager overseeing pre - launch strategies for rare disease assets at Lundbeck. Collaborating with global teams on commercial assessments and business development opportunities.
Configuration and Completions Manager ensuring accurate documentation throughout the nuclear lifecycle with Dalkia's new nuclear projects. Overseeing configuration processes and engaging with key stakeholders in the UK.
Responsable offres dans le domaine de la vente de pièces de rechange pour GE Vernova. Gestion du processus de devis et collaboration inter - départements pour une performance optimale.
Temporary Works Manager for Hinkley Point C nuclear power station ensuring compliance and safety in project delivery. Handling engineering design, risk management, and temporary works supervision with a focus on Zero Harm.
Landing Page Optimisation and Experimentation Manager at PetLabCo overseeing landing page strategies and initiatives. Collaborating cross - functionally to leverage insights and drive growth results.
Transformation Change Manager guiding UK veterinary network through major changes in processes and systems. Leading training efforts and supporting teams during the transition phase.
Homeplace Manager at Suntory Global Spirits overseeing bourbon tourism and team development for guest engagement. Leading operations at James B. Beam Distilling Co. with a focus on visitor relations and experience.