Onsite Manager, Consumer Insights

Posted 29 minutes ago

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About the role

  • Consumer Insights Leader driving data-driven strategies in Nestlé’s Coffee & Beverage Division. Providing insights and recommendations to enhance consumer experience and brand performance.

Responsibilities

  • Provide consumer perspectives and solutions to brand management.
  • Continuously represent the voice of the consumer with deep empathy and understanding, influencing decisions in their favor.
  • Translate syndicated and custom data into meaningful and compelling insights, communicated with compelling storytelling.
  • Collaborate with business partners to understand drivers, challenges, and growth opportunities of business performance.
  • Move beyond data to create actionable perspectives using a “what, so-what, now-what” narrative.
  • Partner with insights functions across Foresight, Analytics, and Shopper, fostering a unified team perspective.
  • Communicate existing consumer sentiment, identify behavior shifts, and bring to life trends to drive opportunities.
  • Focus on driving high value/high impact work and leverage insights to enhance the full brand portfolio.
  • Synthesize research (primary, secondary, market data) to build a comprehensive consumer story.
  • Tailor research findings to support upcoming decisions and deliver in business-audience appropriate way that drives winning strategies.
  • Develop annual learning plans and budgets aligned with commercial partners to deliver impactful insights.
  • Provide suppliers with access to relevant information, fostering valuable partnerships.
  • Contribute to corporate objectives related to Market Share, Sales Volume Growth, Brand Health, Return on Investment, and Product Performance.

Requirements

  • Bachelor’s Degree in Marketing, Economics, Psychology, Sociology or related field required; MBA preferred
  • Minimum of 5+ years of marketing research/consumer insight experience with proven business impact.
  • Strong drive for results with a passion for the consumer and Brand building.
  • Be comfortable with ambiguity and needing to figure things out
  • Experience in selecting appropriate, diverse research methodologies, designing research studies, and trying new methods when appropriate particularly as related to innovation
  • Experience leading projects with ownership of budgets, suppliers, research, and schedule
  • Strong sense of curiosity and desire to seek opportunities to self-educate on new methodologies and techniques, and general research and business news.
  • Ability to influence across multiple levels in an organization

Benefits

  • Flexible work arrangements
  • Professional development opportunities

Job title

Manager, Consumer Insights

Job type

Experience level

Mid levelSenior

Salary

Not specified

Degree requirement

Bachelor's Degree

Location requirements

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