Senior New Product Planning Manager overseeing pre-launch strategies for rare disease assets at Lundbeck. Collaborating with global teams on commercial assessments and business development opportunities.
Responsibilities
Support the development and execution of comprehensive pre-launch strategies for key rare disease assets, including: Data generation plans to support evidence-based decisions.
Patient journey mapping to inform early commercial shaping.
Responsible for commercial assessment of target assets (e.g., Bexi, Amlenetug), develop business cases including market understanding/pricing strategy/revenue forecast/P&L for target asset.
Collaborate closely with global NPP team to influence portfolio decisions and ensure China’s market needs are reflected in global development plans.
Conduct strategic and financial analysis to guide BD decisions, including in-licensing pipeline opportunities, commercial co-promotion, and international collaborations.
Screen and assess external opportunities that align with Lundbeck China’s strategic priorities and growth ambitions.
Responsible for competitor tracking, collecting relevant competitor intelligence from external and internal sources and providing competition updates on key product areas for marketed and pipeline products.
Proactively and on an ad-hoc basis, execute market and product analyses on all promoted brands to provide current market status as well as identifying new market insights.
Identify and evaluate market opportunities & revenue potential for Lu CN future growth.
Ad hoc projects and support
Requirements
Master’s degree in medical, Pharmacy, Business, Management or Economics, or related field.
Minimum 3 years relevant pharma industry experience in New product planning, Business development, or Portfolio Strategy OR 3+ years management consulting experience with relevant projects in pharmaceutical industry
Experience with rare disease assets experience is a plus must?
Experience with strategy development and commercial excellence area is an advantage
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