Responsible for building, directing, and evolving the governance, execution, and measurement model for Navy Federal’s paid media operations.
Serves as the operational anchor for paid media execution, bridging marketing strategy, ad technology, quality assurance, privacy, and data governance to ensure seamless coordination across internal teams, agency partners, and platform stakeholders.
Drives consistency, scalability, and accountability in how media campaigns are tagged, launched, tracked, and measured, supporting an insight-driven, privacy-responsible, and future-ready marketing execution model.
Requirements
Bachelor’s degree in Business Administration, Marketing, Advertising, Finance, Communications, or related field or equivalent combination of training, education, and experience
7+ years of experience in digital media operations, marketing technology, or related fields with increasing leadership responsibilities
Experience building and leading a Media Operations function or center of excellence, demonstrating ownership of operational frameworks and strategic maturity
Demonstrated success in leading cross-functional teams and managing complex media operations programs at scale
Expert-level understanding of media governance, privacy regulations (e.g., GDPR, CCPA), and enterprise data architecture
Significant experience presenting senior leadership and influencing strategic decisions through data-driven insights
Demonstrated hands-on experience with media tagging and monitoring tools such as Adobe Launch, ObservePoint, OneTrust, or similar platforms used for campaign QA and privacy compliance
Significant experience with ad platforms (Meta, Google Ads, DV360) and associated trafficking requirements
Strong organizational and communication skills across technical and business teams
Proven track record managing workflows, intake processes, and operational QA initiatives
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