Hybrid CRM Marketing Specialist

at Moneyfarm

• Job title: CRM Marketing Specialist
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Tech skills: Cloud, SQL
• Location requirements: Hybrid, London, United Kingdom

About the role

• CRM Marketing Specialist designing and executing multi-channel customer communications at a fintech company. Focused on optimizing customer acquisition, retention, and automated marketing strategies across various platforms.

Responsibilities

• Design, execute and optimise multi-channel CRM campaigns across email, push notifications and in-app messages to drive customer acquisition, activation, retention, upsell and cross-sell.
• Own the full lifecycle of marketing automations, from ideation and data modelling to build, testing, go-live and performance monitoring.
• Drive advanced audience segmentation and personalisation strategies based on behavioural, transactional, financial and demographic data, ensuring the right message is delivered to the right customer at the right time with a clear single-action focus.
• Use data and analytics to measure campaign performance, prioritise optimisation efforts based on impact, and continuously improve results through A/B testing and performance analysis.
• Work autonomously on CRM initiatives while coordinating cross-functional stakeholders (Product, Data, Content, Investment Advisory) and effectively communicating campaign results and insights to ensure alignment and informed decision-making.
• Actively contribute to the CRM roadmap, proposing new use cases and automation opportunities aligned with business priorities.
• Translate business needs into technical CRM requirements, working closely with Data and Product teams.
• Ensure full GDPR compliance and best practice in customer data management and usage.
• Act as an internal CRM and marketing automation expert, keeping up to date with industry trends, new technologies and AI-driven solutions.

Requirements

• 3+ years of experience in CRM, lifecycle marketing or marketing automation.
• Previous financial services or fintech industry experience.
• Proven ability to work autonomously on complex CRM and automation projects.
• Strong hands-on experience with Salesforce Marketing Cloud or with similar enterprise platforms.
• Good knowledge of SQL for data extraction, segmentation and campaign logic.
• Solid understanding of email marketing, push notifications and in-app messaging.
• Strong project management skills and ability to coordinate multiple stakeholders.
• Highly analytical and data-driven mindset with a strong focus on measurable business results.
• Excellent communication skills and ability to work in cross-functional environments.
• Fluent in English.

Benefits

• Health Insurance, Wellness plan
• Fee free investments on Moneyfarm platform
• Incentive scheme
• Career development opportunities
• Training opportunities
• Regular office social events
• Happy and friendly culture!