CRM Casino Coordinator supporting player engagement and retention through targeted campaigns for casino products. Analyzing performance metrics and collaborating with various teams for successful campaign execution.
About the role
- CRM Marketing Specialist designing and executing multi-channel customer communications at a fintech company. Focused on optimizing customer acquisition, retention, and automated marketing strategies across various platforms.
Responsibilities
- Design, execute and optimise multi-channel CRM campaigns across email, push notifications and in-app messages to drive customer acquisition, activation, retention, upsell and cross-sell.
- Own the full lifecycle of marketing automations, from ideation and data modelling to build, testing, go-live and performance monitoring.
- Drive advanced audience segmentation and personalisation strategies based on behavioural, transactional, financial and demographic data, ensuring the right message is delivered to the right customer at the right time with a clear single-action focus.
- Use data and analytics to measure campaign performance, prioritise optimisation efforts based on impact, and continuously improve results through A/B testing and performance analysis.
- Work autonomously on CRM initiatives while coordinating cross-functional stakeholders (Product, Data, Content, Investment Advisory) and effectively communicating campaign results and insights to ensure alignment and informed decision-making.
- Actively contribute to the CRM roadmap, proposing new use cases and automation opportunities aligned with business priorities.
- Translate business needs into technical CRM requirements, working closely with Data and Product teams.
- Ensure full GDPR compliance and best practice in customer data management and usage.
- Act as an internal CRM and marketing automation expert, keeping up to date with industry trends, new technologies and AI-driven solutions.
Requirements
- 3+ years of experience in CRM, lifecycle marketing or marketing automation.
- Previous financial services or fintech industry experience.
- Proven ability to work autonomously on complex CRM and automation projects.
- Strong hands-on experience with Salesforce Marketing Cloud or with similar enterprise platforms.
- Good knowledge of SQL for data extraction, segmentation and campaign logic.
- Solid understanding of email marketing, push notifications and in-app messaging.
- Strong project management skills and ability to coordinate multiple stakeholders.
- Highly analytical and data-driven mindset with a strong focus on measurable business results.
- Excellent communication skills and ability to work in cross-functional environments.
- Fluent in English.
Benefits
- Health Insurance, Wellness plan
- Fee free investments on Moneyfarm platform
- Incentive scheme
- Career development opportunities
- Training opportunities
- Regular office social events
- Happy and friendly culture!
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
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