Campaign Marketing Manager developing and managing marketing campaigns for Bright's software products. Collaborating with cross - functional teams to achieve brand awareness and lead generation.
About the role
- Marketing Strategist for Marsh’s US Affinity practice driving new business and growth strategies. Collaborate with teams to create marketing programs and customer engagement opportunities.
Responsibilities
- Develop and execute strategic marketing plans and programs tied to corporate and business segment objectives, with a focus on driving new business and business growth.
- Serve as a strategic marketing partner to client and partner managers, guiding them on appropriate positioning of our offerings and value propositions.
- Create compelling, content-rich customer engagement opportunities to educate affinity customers about our offerings throughout the policy lifecycle, including emails, website, social media and direct mail content.
- Build thoughtful customer journeys as part of an integrated marketing campaign.
- Utilize Marketing automation and digital tools to drive buying decisions, increase retention and further cross-selling opportunities.
- Work closely with sales to ensure coordination of sales and marketing campaigns and lead generation efforts.
- Ensure marketing metrics, including customer engagement and online behavior, are in place and being reported out to the business to demonstrate the ROI.
- Identify new methods for demand generation strategies and campaigns with a focus on results and analytics.
- Plan and execute effective and engaging events that drive leads and/or growth.
Requirements
- BA degree in marketing, business or related field preferred or equivalent work experience
- MBA preferred
- A minimum of 5 years marketing experience, with a strong focus on digital marketing
- Mix of copy writing, editing and design experience required
- Outstanding writing and editorial skills
- Familiarity with working with digital marketing tools and ability to quickly learn new tools
- Experience with strategic and operational Business-to-Business and/or Business-to-Business-to-Customer marketing
- Experience with Salesforce Marketing Cloud, Adobe Experience Manager and Adobe Creative Suite preferred
- Experience in insurance or financial services is strongly preferred
- Strong presentation, written and verbal communication skills
- Ability to work within a matrixed organization in a collaborative manner
- Ability to influence and lead others
- Ability to prioritize and manage multiple projects simultaneously in a fast-paced environment
Benefits
- Health and welfare benefits
- Tuition assistance
- 401K savings and other retirement programs
- Employee assistance programs
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