Senior Campaign Manager developing integrated marketing campaigns to drive new business and expansion pipeline for B2B SaaS company. Collaborating with cross-functional teams to launch effective campaigns.
Responsibilities
Create and launch campaigns across marketing channels (e.g., paid media, email, third-party sponsorships, webinars, etc.), establish milestones, and communicate deliverables and results to cross-functional teams.
Work closely with other campaign managers and performance marketing team to create full-funnel campaigns that drive awareness and capture demand within our ICP.
Establish campaign goals and communicate campaign performance to external stakeholders; build campaigns optimized for different objectives (awareness vs. conversion)
Be customer-obsessed, with deep curiosity about our target audience and their journey, and leverage that to build campaigns that resonate with our ICP.
Partner across our creative, content, BDR, and marketing operations teams to build and execute global campaigns.
Requirements
5+ years of experience in B2B SaaS marketing campaign management
Successful track record in launching campaigns that drive product signups and handraisers, while knowing how to measure success and look for optimization opportunities.
Experience with paid media channels (Google, Facebook, LinkedIn, Twitter, etc) and how to use them to drive campaign success.
Demonstrated experience working with key marketing functions to ensure alignment.
Hands-on experience with marketing tech, analytics, and project management tools (ex., Hubspot, Salesforce, Bizible, RollWorks, Notion).
Awesome writing skills, with the ability to communicate complex ideas in simple terms.
Ability to manage multiple projects at the same time in a fast-paced environment
Proactively engaged in the B2B marketing community — always learning mindset, building for modern PLG marketing strategies.
Benefits
Comprehensive Medical, Vision, and Dental Care
Mental Wellness Benefit
Generous Vacation Policy & Additional Company Holidays
Enhanced Parental Leave
Volunteer Time Off
Additional US Benefits: Pre-Tax Benefits including 401(K), Wellness Benefit, Holiday Break
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