Marketing Coordinator supporting administrative and logistical tasks for marketing initiatives in Bristol. Liaising with sales teams and external vendors to ensure project alignment and success.
MI
Onsite Senior Specialist, Regional Marketing
Posted 3 hours ago
About the role
- Sr Specialist in Regional Marketing supporting marketing strategies for Mitsubishi Electric Trane HVAC US. Collaborating with sales teams, managing campaigns, and optimizing lead management strategies.
Responsibilities
- Partners with Business Unit contractors, sales staff, and distributor staff to optimize lead management
- Prepares weekly distributor lead reports, and works with dealers, distributors, and BU sales staff to improve lead response and closure rates
- Plans and executes campaigns in conjunction with METUS Corporate Marketing team, outside agencies/contractors, and content developers
- Measures campaign success and reports results to management team and Business Unit team
- Increase dealer, distributor, and Area Sales Managers utilization of effective sales tools
- Create, implement, and assess the effectiveness of localized tools and marketing assets/content
- Plan and support local events to improve effectiveness of dealers and distributors in marketing METUS products
- Develop and deliver educational content to Business Unit sales staff, Diamond Contractors and Ductless Pros, and Distributor staff
Requirements
- Bachelors degree in Marketing, Business, or related field
- 3+ years progressive experience in a marketing support role
- 3+ years in customer-facing relationship management or account management role preferred
- 3+ years progressive experience managing projects involving cross-functional teams
- Basic to proficient with PowerPoint, Excel, Word, and other Microsoft Office products
- Proficient in Content Creation programs (Adobe Creative Suite or similar), project management tools (Jira or similar), and other marketing-related software programs
- Familiar with Salesforce, a plus
- Demonstrated interpersonal communication skills, both verbally and written
Benefits
- 401(k) plan
- Company-sponsored medical, dental, vision, and basic life insurance plans
- 80 hours of vacation per year
- 56 hours of paid sick leave annually
- 13 paid holidays throughout the calendar year
- Up to 12 weeks of paid or unpaid leave if eligible
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