Senior Lifecycle Marketing Manager at Savanta overseeing customer journey from activation to advocacy. Collaborating across teams and leveraging data for lifecycle programs and AI product adoption.
About the role
- Marketing leader in B2B SaaS transforming traditional strategies in a dynamic market. Leading comprehensive marketing functions aimed at growth and brand positioning.
Responsibilities
- Marketing Strategy & Execution:
- Design and implement a comprehensive marketing strategy aligned with our business objectives across regions and products - including positioning, brand, demand generation, product marketing, content, digital experience (website) and regional activation
- Create fast and frequent feedback mechanisms to improve activities based on results
- Demand Generation:
- Lead the team to deliver campaigns that drive awareness, engagement and conversions
- Drive pipeline growth through key channels: Performance Media (SEM, etc), CRM/Emailing, Events, Digital Experience (website – SEO/GEO). Continuously experiment and optimize
- Own Marketing-sourced pipeline goals and Marketing's contribution to NewARR
- Own conversion metrics in collaboration with SDR, Sales, and RevOps, ensuring tight alignment and accountability from MQL to Opportunity velocity
- Brand & Positioning:
- Shape and elevate our brand as a category leader, developing innovative, unexpected and compelling narratives that resonate with our clients, prospects and partners
- Ensure Product Marketing excellence; work closely with Product and Sales to translate capabilities into differentiated customer-facing messaging. Build messaging framework, and clearly articulate our value propositions across different products, personas and markets
- Oversee public relations, thought leadership, content, and social media strategies
- Analytics, ROI & Automation:
- Establish KPIs, dashboards and reporting to track marketing performance across the funnel. Use data insights to drive decisions and improve performance and resource allocation
- Partner with RevOps to create a high-integrity reporting and forecasting infrastructure
- Modernize processes, tools, and tech-stack for automation and better data-driven decisions
- Regional Marketing
- Develop and execute region-specific marketing strategies for our core geographies
- Enable and empower local teams with the right campaigns, assets, templates and tools to drive growth
- Team Leadership & Culture:
- Lead and inspire a high-performing marketing team
- Set clear goals, provide coaching and foster a culture of continuous learning
- Implement training programs that ensure the team stays ahead of industry trends
Requirements
- 10+ years in B2B SaaS marketing leadership roles with Revenue accountability in High-Touch motions: Marketing-sourced pipeline and NewARR contribution
- Proven track record of leading and scaling high-performing global marketing functions
- Ability to connect brand and performance, long-term positioning with short-term pipeline generation
- Combines strategic thinking with hands-on execution, and ability to successfully navigate both data-driven and creative worlds
- Hands-on experience with modern MarTech (e.g., Hubspot, Salesforce, Make.com, Lusha, Clearbit, etc), and Agentic AI to generate productivity improvements, and deep expertise in at least one of the following: CRM/emailing, performance media, or digital experience (website)
- Exceptional leadership and communication skills; ability to influence at all levels
- Other: Fluent in English; willing and able to travel internationally – mostly within Europe
- **Nice to Have's**
- Experience with B2B SaaS businesses with No-Touch (Self-Serve) revenue motion
- Previous experience in EdTech industry
- Fluency with Salesforce CRM environment is a plus
Benefits
- Become part of the leader online training company in the European market, the benchmark in our sector, and help organisations thrive while you grow professionally at a trailblazing company with unstoppable momentum on an exciting growth journey even as others in the industry face challenges.
- 💰 Competitive salary and role-specific performance bonus because we value your contributions and reward your hard work.
- 🏖️ Paid time off – 25 days holiday.
- 💻 Flexible work & tools – work in a supportive environment with the comforts you need, plus a laptop.
- 📈 Growth & development – unlimited access to GoodHabitz resources and MyAcademy to fuel your personal and professional growth.
- 🧠 Mental coaching – support from our partner, OpenUp to keep your mind in top shape.
- 🌍 Diverse & inclusive teams – work with colleagues from across Europe, bringing different cultures, perspectives, and ideas together.
- 🎉 Themed events & team-building – from creativity workshops to vitality socials, our events are full of energy and fun surprises.
- 🤝 Annual Do-Good Day – a fully paid day to do volunteer work, alone or with your team, supporting a cause you care about.
- 🛡️ Pension & insurance – disability and pension coverage for your long-term security.
Job title
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