Marketing Assistant role supporting impactful marketing campaigns for BARBRI, a recognized leader in legal education. Collaborate with teams to organize events and manage multi - channel marketing efforts.
About the role
- Marketing Manager driving engagement strategy for Capital One's CreditWise product. Responsible for leading marketing efforts, relationship management, and performance analytics.
Responsibilities
- Lead development and execution of a strategic marketing agenda to engage our customers to take action
- Drive testing strategies to inform targeting, creative, & landing page optimization that engage consumers and drive business results
- Lead relationship with our channel partners, ensuring strategies are aligned to business priorities and campaigns are efficient and effective
- Steward the maintenance and monitoring of our email campaigns with internal analysts and product partners
- Lead the execution of cMAB within our email marketing and servicing campaigns
- Keep pace with the industry trends and best practices to drive innovation in marketing channels with a focus on engagement and offer monetization
- Serve as a mentor and coach to junior team members
Requirements
- Bachelor's Degree or Military Experience
- At least 5 years experience in marketing across multiple platforms
- At least 5 years of experience with marketing analytics and optimization
- At least 3 years experience with Google Analytics, Google Data Studio or internal data tools, cMAB testing in email marketing
Benefits
- Comprehensive, competitive, and inclusive set of health, financial and other benefits that support total well-being
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