NPI Marketing Lead for Hybrid Systems developing insights-led strategies and omnichannel assets. Collaborating with teams and managing agencies for product lifecycle success.
Responsibilities
Develop insights-led new product introduction (NPI) strategies and assets, with continuous refinement and oversight through product lifecycle.
Define and write product value propositions, ensuring clear differentiation from adjacent products—and key competitors— and driving consistent execution across assets and teams.
Drive end-to-end creation of omnichannel assets for NPIs—messaging, imagery, etail, videos, email, digital/social ads, and web—with creative excellence and ensuring all assets meet the same exceptional standards.
Ensure close collaboration with business unit, category, and market teams, and centers like HP.com, search, and comms, to bring the 4Ps of marketing to life.
Stay in lock-step with product and category peers to understand product performance and post-launch customer insights and refine positioning, messaging, and/or assets as needed.
Inspire and manage agencies to develop impactful, high-caliber work and ensure agency personnel continue to desire to work on our business.
Manage functional budgets and forecasting for related to your projects.
Requirements
Four-year or Graduate Degree in Marketing, Communications, Business Administration, or any other related discipline or commensurate work experience or demonstrated competence.
Typically has 7-10 years of work experience, preferably in social marketing, content marketing and media, data led planning, or a related field.
Benefits
Health insurance
Dental insurance
Vision insurance
Long term/short term disability insurance
Employee assistance program
Flexible spending account
Life insurance
Generous time off policies, including;
4-12 weeks fully paid parental leave based on tenure
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