Insight Manager managing quantitative, qualitative, and community research projects with minimal direction from seniors. Collaborating across departments and presenting insights to clients.
About the role
- Area Manager responsible for trade marketing and sales execution in Southern England for BAT. Leading a team to enhance market share and brand equity while fostering development.
Responsibilities
- Conduct daily control of BAT volume, market volume, and New Product Introductions (NPIs) in the area to identify new opportunities or improvement areas
- Find opportunities in the market to be driven at local level or raised up
- Weekly market visits to identify market insights (Market visits with or without TMs)
- Drive and ensure the quality execution of all Brand & Trade programs or activities within the assigned area
- Coordinate the swift implementation of programs, reacting decisively against competitive threats
- Measure and assess results against Route to Market (RTM) KPIs (SOM, Distribution Levels, Out of Stock, TCP compliance, and Product quality at retail)
- Generate SOM Growth and enhance BAT Brand equity among retailers and consumers
- Lead, manage, develop, and coach the team to create a highly motivated and high performing unit that surpasses the competition
- Ensure appropriate training and induction for the team in business-relevant areas, including the tobacco industry, product knowledge, competitors, BAT internal systems, and legal restrictions
Requirements
- Approximately 3/4 years of proven experience in trade marketing/sales at Territory Area Manager/Sales Rep level or Brand/Trade Assistant level in an FMCG company
- Experience in People Management
- Confident communicator and coach, passionate about helping others grow
- Sharp commercial insight with strong data analysis skills and understanding of category management and profit impact
- Experienced in planning, prioritizing, managing risks, and allocating resources efficiently
- Skilled at building relationships and influencing retailers and partners
- Motivated with a focus on setting and achieving ambitious goals
- Flexible and proactive, thriving in fast-paced, regulated environments with a drive for continuous improvement
Benefits
- market leading annual performance bonus (subject to eligibility)
- diverse health plans
- initiatives for work-life balance
- transportation support
- flexible holiday plan with additional incentives
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
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