Digital Product Marketing Manager at GAIN focusing on acquisition strategies for AI products. Planning and executing multichannel campaigns to drive engagement and conversions.
About the role
- Product Marketing Manager at Mendix developing strategies for industrial applications and engaging IT leaders. Collaborating cross-functionally to deliver market insights and differentiated messaging.
Responsibilities
- Deliver messaging and positioning that articulates differentiated value to industrial audiences with a particular focus on Teamcenter customers globally.
- Develop and collaborate on go-to-market strategies to engage IT leaders in industrial enterprises.
- Collaborate with Product Management to develop value propositions that clearly differentiate us in the market.
- Enable sales teams to articulate the value of our products.
- Collaborate with Campaign teams to ensure clear alignment between campaign messaging, underlying tactics, and field execution.
- Continuously analyze market trends, customer behavior, and competitors, and communicate timely, actionable insights.
Requirements
- 5+ years of Product Marketing, Product Management, or Presales experience.
- Excellent communications skills with an ability to translate technical features into benefits and value for different buyer personas in enterprises.
- Demonstratable ability to drive cross-functional results across product, sales, demand generation, and channel partners.
- Willingness to travel at least once a quarter.
- Prior experience in platform go-to-market
- Prior experience with Challenger Sales methodology
- Prior experience with Siemens Teamcenter or comparable PLM solutions.
Benefits
- Flexible remote working arrangements
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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