Director of Marketing Strategy at a leading private Christian university overseeing a specialized marketing team. Establishing marketing strategies and enhancing brand recognition in online education.
About the role
- Chief Commercial Officer driving commercial growth across Medserv’s healthcare operations. Developing strategies, building partnerships, and mentoring teams in a dynamic environment.
Responsibilities
- Responsible for driving Medserv’ commercial growth across its core operations in Revenue Cycle management and Remote Practice management services.
- Develop and execute a multi-year commercial strategy to expand market share and maximise profitability within the medical billing and RCM sector.
- Identify new commercial opportunities with healthcare providers, private practices, hospitals, and insurers.
- Build and maintain deep relationships with healthcare decision-makers, technology partners, and insurers to drive sustainable revenue pipelines.
- Champion a client-first culture across the business.
- Partner closely with the Operations, Finance and Technology teams to align commercial objectives with operational performance.
- Lead and mentor a high-performing commercial team, fostering collaboration, accountability and measurable results.
- Oversee Medserv ‘ marketing strategy to strengthen brand visibility and drive lead generation.
- Represent the organisation at key industry events, client forums, and partnership meetings.
Requirements
- 12+ years’ senior commercial experience within healthcare administration, RCM or related healthcare technology services.
- Proven record of developing and executing commercial growth strategies that deliver measurable revenue and margin improvement.
- Strong contract negotiation and client relationship management skills, with experience managing multi-site or international client requirements.
- Experience working in both start-up and established business environments with the ability to balance innovation with process discipline.
- Technically astute with the ability to work with data analytics platforms, CRM systems and performance dashboards.
- Strong leadership capability - ability to inspire cross-functional teams, drive accountability and build a performance-led culture.
- Extensive professional network within the healthcare, medical billing and insurance ecosystem.
- Flexible to travel as required.
Benefits
- Flexible working arrangements
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
Strategic Marketing Director leading and building a marketing team for a private Christian university. Driving enrollment growth and elevating brand presence in the online division.
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