Working Student in Marketing Planning supporting product promotion and event coordination at Allianz Global Investors. Duration of up to 12 months with opportunities in a flexible work environment.
About the role
- Junior Marketing Manager responsible for developing strategies for lead generation and optimizing website performance. Working closely with sales team and implementing online marketing measures.
Responsibilities
- Develop and implement strategies for lead generation, both online and offline
- Revise and continuously improve our website, including content management and SEO optimization
- Analyze and evaluate website data and marketing campaigns to optimize conversion rates
- Work closely with the sales team to improve lead quality and support the sales pipeline
- Support the planning and execution of online marketing activities (e.g., email marketing, social media, PPC)
- Create reports and regular analyses to monitor success and optimize marketing activities
- Assist in producing marketing materials such as landing pages, blog posts, and newsletters
Requirements
- Degree in marketing, communications, business, or a comparable qualification
- Strong affinity for AI
- Some practical marketing experience, ideally in lead generation or website optimization
- Solid knowledge of content management, SEO, and web analytics
- Experience with CMS and marketing tools (e.g., WordPress, Google Analytics, HubSpot) is a plus
- Creativity, organizational skills, and a good sense for trends in online marketing
- Independent working style, team player, and strong communication skills
- Excellent German and English skills, both written and spoken
Benefits
- Hybrid working: flexible combination of remote work and time in our modern office in the heart of Karlsruhe
- Flat hierarchies and short decision-making paths: you have the freedom to implement your ideas quickly
- A highly motivated team: join a committed environment shaping the digital future of medical practices
- Development opportunities: we support your professional and personal growth, particularly in AI and support functions
- Startup spirit: an open and innovative culture where you take part in decision-making and can make a real impact
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