Loyalty Marketing Manager at Zoox developing a world - class loyalty and retention program. Joining a team passionate about reinventing personal transportation and customer engagement strategies.
About the role
- Senior Director of Global Marketing responsible for global brand strategy and marketing capability at Driscoll’s. Leading brand equity growth and marketing performance across multiple regions.
Responsibilities
- develop and execute the Driscoll’s global brand strategy
- establish global brand frameworks and playbooks
- steward brand equity growth, distinctiveness, and long-term brand value creation
- build and lead a best-in-class Global Marketing COE
- own the enterprise marketing operating system
- ensure that the COE provides standards, assets, training, and governance
- drive and own global communications strategy and creative principles
- partner with senior Marketing leaders to co-create annual brand plan
- ensure global strategy is translated into locally winning choices
- partner with Product and Innovation teams to embed brand leadership into innovation strategy
- define and govern global brand and marketing effectiveness frameworks
- lead and develop global marketing talent
Requirements
- 15+ years of senior marketing and brand leadership experience
- proven record of building global brands and elevating marketing capability across multiple markets
- deep expertise in brand strategy, communications, content, and marketing effectiveness
- experience operating in complex, matrixed organizations
- demonstrated success in building and running a Marketing COE
- managing global agency ecosystems
- driving transformation in marketing ways of working
- exceptional strategic thinking, communication, and influencing skills
- strong track record of managing and developing high-performing teams
- willingness to travel globally (approximately 40%)
- English fluency essential
- Spanish and/or Mandarin a plus
Benefits
- comprehensive medical, dental, and vision coverage
- life insurance
- disability coverage for positions working more than 30 hours per week
- 401(k) with employer match
- profit-sharing participation
- paid sick time
- paid vacation
- paid personal and family care leave
- free Employee Assistance Program (EAP)
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