Working Student in Marketing Planning supporting product promotion and event coordination at Allianz Global Investors. Duration of up to 12 months with opportunities in a flexible work environment.
About the role
- Marketing Manager at Mediform GmbH working on lead generation and website improvement strategies. Collaborating with sales and analytics to enhance marketing effectiveness in a hybrid work environment.
Responsibilities
- Develop and implement strategies for lead generation, both online and offline
- Revise and continuously improve our website, including content management and SEO optimization
- Analyze and evaluate website data and marketing campaigns to optimize conversion rates
- Work closely with the sales team to improve lead quality and support the sales pipeline
- Assist in planning and executing online marketing activities (e.g., email marketing, social media, PPC)
- Create reports and perform regular analyses for performance monitoring and optimization of marketing activities
- Support the creation of marketing materials, e.g., landing pages, blog posts and newsletters
Requirements
- Degree in marketing, communications, business, or a comparable qualification
- Strong affinity for AI
- Initial practical experience in marketing, ideally in lead generation or website optimization
- Solid knowledge of content management, SEO and web analytics
- Very good experience with CMS and marketing tools (e.g., WordPress, Google Analytics, HubSpot, etc.) is a plus
- Creativity, strong organizational skills and a good sense for online marketing trends
- Independent working style, team player and strong communication skills
- Excellent written and spoken German and English
Benefits
- Hybrid work: Flexible combination of remote work and our modern office in the heart of Karlsruhe
- Flat hierarchies and short decision-making paths: You have the freedom to implement your ideas quickly
- A highly motivated team: Join a dedicated environment that is shaping the digital future of medical practices
- Professional development: We support your professional and personal growth in AI and support-related areas
- Startup spirit: An open and innovative culture where you actively participate in decisions and can make a real impact
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