Marketing Admin Officer planning and executing digital advertising campaigns at TDCX. Collaborating with internal teams and analyzing campaign performance for various channels.
TT
Hybrid Manager, Marketing Communication
Posted last month
About the role
- Marketing Communications Manager driving brand visibility across multiple channels for medical technology products. Managing integrated marketing communications strategies and optimizing campaigns for engagement in healthcare sector.
Responsibilities
- drive content engagement, customer experience and brand visibility across multiple channels for a product portfolio across Cell and Gene Therapy and Therapeutic Apheresis solutions
- planning, executing, and optimizing integrated marketing communications strategies and campaigns
- leading the development and execution of organic and paid digital campaigns across social media, programmatic display, and other relevant channels
- build engaging, compliant campaign content (web, social, video, sales enablement tools)
- optimize campaigns for maximum reach, engagement, and lead generation
- develop targeted email campaigns to engage GTI customers with relevant educational and promotional content
- manage performance analytics including open rates, CTR, and conversions
- partner with cross-functional teams to develop high-quality, compliant digital content
- oversee the creation of core content assets
Requirements
- Bachelor’s degree in Marketing, Communications, Digital Media, or related field; advanced degree preferred
- 10+ years of progressive experience in global marketing and communications, ideally within the healthcare, med tech, biotech, or pharma industry
- Proven expertise in running integrated digital campaigns across multiple platforms (social, display, email, web)
- Strong skills in creative asset development, marketing automation tools, CRM platforms, and analytics
- Experience managing external agencies and vendors, with a proven ability to drive efficiency, creativity, and accountability
- Experience in industry/HCP engagement and/or regulated healthcare environments is highly desirable
- Excellent project management and cross-functional collaboration skills
- Ability to balance strategic vision with hands-on execution.
Benefits
- multiple group medical, dental and vision plans
- robust wellness program
- life insurance and disability coverages
- variety of voluntary programs such as group accident, hospital indemnity, critical illness, pet insurance
- 401(k) plan with a matching contribution
- vacation and sick time programs
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