Director of Marketing leading all aspects of digital marketing and campaigns for North Coast, enhancing brand presence while collaborating with internal teams.
TT
Hybrid Manager, Marketing Communication
Posted 2 days ago
About the role
- Marketing Communications Manager driving brand visibility across multiple channels for medical technology products. Managing integrated marketing communications strategies and optimizing campaigns for engagement in healthcare sector.
Responsibilities
- drive content engagement, customer experience and brand visibility across multiple channels for a product portfolio across Cell and Gene Therapy and Therapeutic Apheresis solutions
- planning, executing, and optimizing integrated marketing communications strategies and campaigns
- leading the development and execution of organic and paid digital campaigns across social media, programmatic display, and other relevant channels
- build engaging, compliant campaign content (web, social, video, sales enablement tools)
- optimize campaigns for maximum reach, engagement, and lead generation
- develop targeted email campaigns to engage GTI customers with relevant educational and promotional content
- manage performance analytics including open rates, CTR, and conversions
- partner with cross-functional teams to develop high-quality, compliant digital content
- oversee the creation of core content assets
Requirements
- Bachelor’s degree in Marketing, Communications, Digital Media, or related field; advanced degree preferred
- 10+ years of progressive experience in global marketing and communications, ideally within the healthcare, med tech, biotech, or pharma industry
- Proven expertise in running integrated digital campaigns across multiple platforms (social, display, email, web)
- Strong skills in creative asset development, marketing automation tools, CRM platforms, and analytics
- Experience managing external agencies and vendors, with a proven ability to drive efficiency, creativity, and accountability
- Experience in industry/HCP engagement and/or regulated healthcare environments is highly desirable
- Excellent project management and cross-functional collaboration skills
- Ability to balance strategic vision with hands-on execution.
Benefits
- multiple group medical, dental and vision plans
- robust wellness program
- life insurance and disability coverages
- variety of voluntary programs such as group accident, hospital indemnity, critical illness, pet insurance
- 401(k) plan with a matching contribution
- vacation and sick time programs
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