Marketing Coordinator executing marketing programs for Aramark Collegiate Hospitality account. Driving business growth, consumer engagement, and client retention strategies in a university setting.
About the role
- Performance Marketing Analyst creating and executing digital strategies for Estoca, a tech-driven logistics company. Analyzing campaign performance and optimizing revenue growth for e-commerce clients.
Responsibilities
- Development of digital strategies (planning and analysis of campaign results);
- Planning and execution of A/B tests;
- Analysis of key campaign KPIs such as CAC, CPC, CPL, ROI, generating insights from the presented data;
- Control and management of campaign budgets;
- Documentation to record the history of tests performed;
- Competitor research and a strategic mindset for defining target audiences;
- Implementation of campaign tagging and tracking (UTM, Goals, Tracking);
- Presentation of action plans for campaigns;
- Conducting market studies and recommending process and activity improvements based on industry best practices;
- Monitoring updates from media platforms and applying them in daily operations;
- Managing and prioritizing projects based on the potential impact of the initiative.
Requirements
- Bachelor’s degree in Marketing;
- Degrees in Engineering, Economics, Mathematics, Statistics or related fields are also considered;
- Practical experience in tracking results, KPIs, report generation, analysis and optimization;
- Knowledge of the media landscape, ad formats and specifications;
- Experience building reports and media tracking;
- Strong relationships with media channels;
- Proven ability to create and manage campaigns on Google Ads and Meta Ads, as well as other paid channels;
- Proficiency with Google Sheets and Google Slides for creating and presenting reports;
- Knowledge of Google Analytics.
Benefits
- Meal Allowance or Food Voucher: We provide the Flash Benefícios flexible card, usable for meal and food purchases at any establishment with a Visa logo, in the amount of R$830.00/month;
- Transportation voucher paid through Flash;
- Nationwide health insurance (SulAmérica): No monthly deduction for the employee;
- Dental coverage (SulAmérica);
- Life insurance (Prudential): Salary multiple according to internal policy;
- Extended paternity leave: 30 days;
- Extended maternity leave: 120 days + 30 days of remote work upon return from leave;
- Childcare assistance for parents: According to collective agreement, provided for children up to 6 years old;
- TotalPass: Access to networks of gyms, studios and wellness apps;
- No dress code — dress as you feel most comfortable;
- Day off during your birthday month
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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