Performance Marketing Specialist at Lexroom.ai managing paid campaigns across Google Ads, LinkedIn, and Meta. Collaborating with design and content teams to optimize performance and report metrics.
About the role
- PPC Specialist managing optimization of global PPC campaigns for a fast-growing digital publishing house. Collaborating on innovative strategies to enhance online performance and engagement.
Responsibilities
- Spearhead the launch and optimization of diverse PPC campaigns, placing a premium on paid search to unlock maximum ROI
- Harness your expertise to elevate campaign performance in real-time, making strategic decisions that propel us to new heights
- Take the helm in crafting and executing high-complexity digital marketing strategies and projects, showcasing your individual prowess
- Keep a finger on the pulse of KPIs, ensuring we not only meet but exceed our goals
- Embrace the power of data-driven insights, leveraging the latest trends in biddable media to make informed decisions that set us apart
- Unleash your creativity by crafting captivating ad copy that resonates with our audience and drives engagement
Requirements
- 2–5 years of hands-on experience setting up, optimizing, and scaling global performance-based Paid Search campaigns (Google Ads, Bing Ads)
- Proven track record of working with large or unlimited budgets and delivering results under strict performance KPIs
- Experience launching search campaigns for new brands entering the market, with a deep understanding of early-stage strategy and market testing
- Strong analytical mindset with the ability to interpret large datasets, extract insights, and make informed campaign decisions
- Tech-savvy — understands how Google’s algorithm works, and can set up and troubleshoot conversion tracking (e.g., pixels, tags)
- Proficient in testing and implementing automation tools and bidding strategies to improve performance and efficiency
- In-depth knowledge of Google Ads, Google Analytics, and other relevant PPC tools
- Passionate about Paid Search and digital performance marketing, constantly curious about trends and platform changes
- Comfortable working independently and collaboratively, with excellent communication skills in English (both written and verbal)
- A strategic thinker who thrives on experimentation and solving problems in creative, data-backed ways
Benefits
- Health & Well-being – Private health insurance with mental health coverage (including psychotherapy sessions), in-house physiotherapy, and access to premium wellness apps and fitness resources
- Time to Recharge – Paid sick days and extra vacation days that grow the longer you’re with us
- Continuous Growth – Deep focus on individual progress, backed by the 70/20/10 development model and a variety of L&D initiatives that help boost performance all year round. You’ll have a learning budget for courses, conferences, books, and subscriptions — plus regular knowledge-sharing sessions
- Recognition & Support – Work anniversaries, celebrations for personal milestones such as birthdays, weddings, welcoming new family members, and more
- Community & Connection – Quarterly events to share knowledge, strengthen alignment, and foster collaboration across teams — plus company workations, wellness challenges, marathons, and other initiatives that bring people together in meaningful ways
- Workspace & Comfort – Pet-friendly, centrally located offices designed for collaboration and focus, with snacks and spaces to connect or recharge
- Flexibility – A hybrid work model built on trust and autonomy, with in-person moments that matter
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