Hybrid Paid Social Strategist

at Delve

• Job title: Paid Social Strategist
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: $100,000 - $125,000 per year
• Degree requirement: Bachelor's Degree
• Tech skills: Go
• Location requirements: Hybrid, Boulder, United States

About the role

• Paid Social Strategist leading performance and teams at a performance media agency specializing in charity sector. Utilizing data-driven strategies to maximize impact and measurable outcomes.

Responsibilities

• Own Performance (Start / Stop / Scale)
• Act as the decision-maker for where ad spend goes and why
• Continuously start new tests based on clear hypotheses and business goals
• Confidently stop tactics that dilute true ROI—even if they look strong in platform metrics
• Aggressively scale proven audiences, creatives, and placements until diminishing returns
• Manage and mentor a small team of specialists (typically 2–3)
• Set priorities and ensure the pod is aligned around a clear Start / Stop / Scale roadmap
• Build account structures that support continuous testing (Start), pruning (Stop), and scaling (Scale)
• Develop and test messaging frameworks tied to audience motivations
• Go beyond reporting to explain what’s driving performance and what actions to take next
• Coach specialists to think in terms of investments and tradeoffs—not just execution

Requirements

• 3–6 years of experience in paid social, performance marketing, or a similar analytical role
• Hands-on experience managing campaigns on Meta (additional platforms like TikTok, LinkedIn, Reddit, etc. are a plus)
• Strong analytical thinking and comfort working with data to drive decisions
• Ability to evaluate performance beyond platform metrics (e.g., ROI, CAC, LTV)
• A structured approach to testing and optimization using a Start / Stop / Scale mindset
• Attention to detail and a high standard for accuracy
• Comfort managing multiple accounts and priorities at once
• A collaborative mindset with the ability to lead and develop others

Benefits

• Comprehensive (100% company-paid) health coverage for employees & their families, including medical, dental, and vision insurance.
• FSA and HSA health options with a company contribution.
• Life Insurance and Disability Coverage
• 401(k) plan with a 4% match/company contribution
• Generous vacation, sick leave, and paid holidays
• Up to 3 months of paid time off for new parents
• $1,250 annual reimbursement for health and well-being (gym membership, ski passes, meal plans, fitness equipment, etc.)
• Newly built and designed office exclusively for Delve Deeper with local restaurants, shopping, and hiking/biking trails.
• Large common areas filled with snacks, beverages, and regularly catered meals!