VP of Product Marketing leading market positioning for AI software creation platform at Replit. Responsible for product messaging, competitive intelligence, and driving product launches to market.
About the role
- Product Marketing Manager driving growth and go-to-market strategies for Clay's innovative solutions. Collaborating across teams and shaping product narratives to capture market opportunities.
Responsibilities
- Own Clay's core narrative and messaging frameworks that enable revenue teams to effectively position and sell our products
- Develop segment and persona-specific positioning that translates Clay's capabilities into targeted value propositions for distinct buyer types
- Build and maintain competitive intelligence - think battlecards, win/loss analysis, and market context that helps teams win against key rivals
- Create training programs and sales assets that help reps have better conversations and close more deals
- Identify where deals get stuck and work with sales to improve conversion through targeted messaging, collateral, and campaigns
- Develop customer proof points - case studies, ROI frameworks, and reference programs that support the sales process
- Partner with Product to influence roadmap and packaging - you'll shape how Clay shows up in market, not just market what exists
- Create use case libraries that demonstrate how Clay solves distinct problems across industries and workflows
- Develop pricing and packaging recommendations based on value drivers and competitive dynamics
- Support Clay's expansion into new verticals by developing market-specific GTM strategies, ICP definitions, and entry playbooks
- Partner with GTM Engineering and Growth teams to translate positioning into automated campaigns and optimize acquisition funnels
- Build feedback loops between market experimentation and product positioning to refine our approach based on performance data
Requirements
- 8-10 years of professional experience in product marketing, go-to-market strategy, or related roles; previous experience in product, sales, and analytical fields like investment banking and consulting is a plus
- 4+ years in B2B SaaS product marketing at high-growth companies with complex product surface areas
- Track record as a trusted partner to GTM leaders in building revenue foundations and driving growth initiatives
- Experience working across sales-led and product-led growth motions
- Impact-focused mindset: Deep understanding of customer buying processes, sales cycles, and the ability to diagnose and optimize a revenue funnel
- Product fluency: Comfort with technical products; you can work with product teams to influence roadmap and translate capabilities into buyer-specific value props
Benefits
- All employees can work for free with world-class coaches who specialize in creativity, management, and more.
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Degree requirement
No Education Requirement
Location requirements
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