Salesforce consulting generalist providing analysis and support to clients at PwC. Focused on operational efficiency and mentoring future leaders.
About the role
- Trade Sales Lead driving growth for Master of Malt by leading a team and building partnerships. Leading the trade wholesale channel with strategic account management and execution.
Responsibilities
- Are you a commercially driven sales leader with deep experience in the **UK spirits trade industry**?
- We’re looking for a **Trade Sales Lead** to drive the next phase of growth for **Master of Malt Trade**, leading a high-performing team of Partner Managers and building strategic relationships with some of the most exciting hospitality partners across the UK.
- This is a role for someone who thrives on **commercial ownership, team leadership and industry influence** — someone who knows how to grow a channel, develop people and build meaningful partnerships.
- The RoleYou’ll lead the **trade wholesale channel**, developing and executing a clear sales strategy that accelerates growth, strengthens key accounts and expands our partner network.
- You’ll also play a key role in shaping the **long-term growth of the trade channel** within **Atom Group**, working closely with Marketing, Buying and Operations to deliver exceptional value for our partners.
- Key responsibilities include:
- **Commercial Leadership**
- Develop and execute the **UK trade sales strategy** aligned with channel growth targets
- Own the **full commercial picture** — forecasting, investment and ROI
- Analyse performance data to identify risks, opportunities and growth levers
- Lead and grow **National Accounts**, building strategic relationships with senior stakeholders
- Identify new growth opportunities across regions, segments and partnerships
- Represent **Master of Malt Trade** at industry events and trade shows
- **Cross-Functional Collaboration**
- Work closely with Marketing, Buying and Operations to deliver successful product launches and commercial initiatives
- Ensure promotions, pricing strategies and trade marketing activity land effectively across the channel.
- Team LeadershipYou’ll lead and develop a team of **trade Partner Managers**, creating a high-performance environment where people thrive.
- You will:
- Coach and develop team members to deliver against commercial objectives
- Drive ownership, accountability and entrepreneurial thinking
- Set clear goals and KPIs and track progress through regular reviews
- Provide honest, constructive feedback and recognition
- Lead recruitment, training and development of future team members
Requirements
- What We’re Looking ForWe’re looking for someone with strong commercial instincts and a deep understanding of the **UK spirits and on-trade landscape**.
- Essential experience
- Proven leadership experience managing and developing a sales team
- Strong **P&L ownership, forecasting and financial analysis** capability
- Significant on and off **trade account management experience within the UK spirits industry**
- Experience developing and executing channel or sales strategies
- National Account management and senior stakeholder negotiation
- Strong commercial acumen with the ability to translate insights into growth
- Nice to have
- Experience launching **new products in the spirits category**
- Knowledge of the **craft spirits market**
- **Wine & Spirit Education Trust (WSET) qualification**
- Experience working in hospitality or “the other side of the bar”
- A **full UK driving licence** is required as this is a **field-based role with nationwide travel**.
Benefits
- At Atom, we back curious, ambitious people who want to win. You’ll have real autonomy to run your area, challenge ideas and make decisions that directly impact the growth of a fast-scaling brand.
- We move quickly, care deeply about results, and give high performers the trust and ownership to deliver. You’ll be accountable for outcomes, not activity.
- There’s no politics or red tape here. Just smart people, high standards and the expectation that you show up, think commercially and get things done.
- Alongside competitive pay and core benefits, you’ll get a generous staff discount on over 15,000 brand SKU's.
- We don’t sit still, and there’s a lot more to come... Apply now if you want to join us.
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