Account Executive focused on managing Amazon.com and Retailer.com businesses at Randa Apparel & Accessories. Collaborating cross - functionally to optimize performance and drive growth in a hybrid work environment.
MP
Hybrid Senior Account Executive – Public Relations
Posted 3 weeks ago
About the role
- PR Senior Account Executive managing client relationships and executing public relations campaigns. Leading strategic media outreach and fostering client trust in a dynamic PR agency environment.
Responsibilities
- Execute PR plans and strategies that are on brand and deliver on clients’ goals and objectives
- Cultivate and manage strong client relationships, providing them with strategic counsel and serving as a primary point of contact
- Identify local, regional and national target media contacts across all channels and build/nurture positive relationships with the media on behalf of your clients
- Identify and develop proactive story hooks and pitch angles to secure consistent coverage for your clients
- Monitor news and client industries to hook onto trends and identify strategic PR opportunities for your clients
- Produce and pitch a wide range of press materials and content to secure earned placements for your clients (key messages, news releases, articles, blog posts, etc.)
- Facilitate client interviews, ensuring spokespeople are prepared and key messages are consistently conveyed through media coverage
- Collaborate with our integrated team to ensure seamless execution of PR messaging and outreach timed to other channels
Requirements
- 3-6 years of experience in a PR role with a successful track record of implementing media relations and influencer campaigns
- Previous agency experience is a must--strong client experience is needed!
- Possess a strong understanding of the media landscape with existing contacts and relationships across local, regional and national consumer news media
- Proficiency in Meltwater or similar media tool to deliver impactful reports and demonstrate ROI for clients
- Bachelor’s degree in communications, journalism, marketing or PR
Benefits
- At MassMedia, we pride ourselves on hiring top talent and we work hard to provide benefits that make our team members lives better.
- Our comprehensive compensations and benefits program includes:
- Designated flex/work from home days each week and flexible work environment where you aren’t tied to a desk
- Competitive salaries and opportunity for advancement; we always strive to promote from within!
- Medical, dental and visions plans for you and your family and financial protection options through disability, life, accidental death, cancer assist, critical illness, and medical bridge insurance
- 401(k) plan with company matching program
- Generous paid time off policy that increases each year you are with the company
- Eleven (11) paid holidays and we pay you to take your birthday off!
- Frequent company happy hours, events and team building activities
- Professional development opportunities
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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