PT Marketing Leader developing marketing strategies and market assessments for Power Transmission. Driving business growth through customer insights and marketing communication plans.
About the role
- Coordenador(a) de Marketing overseeing branding and communication for Maple Bear franchise network. Leading projects and ensuring brand consistency in various initiatives.
Responsibilities
- Ensure consistent application of the brand across all materials and communication channels;
- Approve marketing and communication materials produced by the team or partners;
- Ensure consistency of the brand narrative and positioning across the company’s various initiatives;
- Plan and manage institutional campaigns, projects and communication materials;
- Develop communication plans for projects in partnership with different areas of the company.
- **Communication with the Franchise Network**
- Develop and execute the communication strategy for the franchise network (owners);
- Ensure the transfer of know-how and marketing best practices to the network;
- Coordinate the production of materials, guides and marketing guidelines for franchisees;
- Support the implementation and adherence of institutional campaigns at the network’s schools.
- **Content Management and Digital Communication**
- Lead the brand’s content strategy;
- Supervise the production of content for the blog and social media;
- Monitor the performance of content initiatives and digital presence.
- **Results Analysis**
- Consolidate and analyze performance indicators (KPIs) for campaigns and communication projects;
- Prepare reports and executive presentations with results and recommendations.
- **Team Management**
- Lead, mentor and develop the team’s analysts;
- Prioritize tasks and track the team’s deliverables and execution.
Requirements
- Degree in Marketing, Communication, Advertising, Journalism or related fields;
- Previous experience managing communication and marketing campaigns;
- Experience in team coordination or leadership;
- Experience in project management and interfacing with different company areas;
- Experience in content management and digital communication.
- **Differentials:**
- Experience in education companies or franchise networks.
Benefits
- Medical assistance **Bradesco** with co-participation
- Telemedicine via **Eu Protegido**
- Dental assistance **Odontoprev**
- Travel assistance (Bradesco Travel Insurance)
- **C4Life** – 24/7 psychological, social, legal, financial and pet support
- **Wellz** platform – up to 12 therapy sessions per year
- Discounts on undergraduate and graduate programs at **UniDomBosco**
- Benefits club – **Swile Shop**
- Partnership with **Sesc**
- Meal benefit **Swile**
- Life insurance **SulAmérica**
- **Totalpass**
- Day off in the month of your **birthday**
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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