Customer Lifecycle Marketing Analyst focused on data activation across lifecycle campaigns. Collaborating to translate business questions into data requirements and enable effective measurement and optimisation.
About the role
- Marketing Analyst at CAVU seeking to drive a data-led approach to performance marketing and customer insights. Collaborating with various teams for holistic marketing strategies.
Responsibilities
- Owning, maintaining and continuously improving the marketing reporting suite using best-in-class analytics and visualisation tools
- Acting as the go-to expert for ad-hoc marketing data requests, helping to prioritise and deliver insight aligned to business needs
- Analysing paid, organic and customer marketing performance to identify optimisation opportunities and inform strategic decision-making
- Building a holistic view of marketing mix performance by stitching together insights from across multiple channels and platforms
- Delivering clear recommendations and presenting insights to senior stakeholders to influence commercial and marketing strategy
- Partnering closely with e-commerce and trading teams to drive performance improvements across digital campaigns
Requirements
- 2–3 years’ experience as a Data Analyst or Marketing Analyst, ideally within a digital or performance marketing environment
- Strong experience with data visualisation tools such as Power BI, Tableau or Google Data Studio
- Advanced Excel skills and experience working with large, complex datasets
- Experience using digital analytics platforms such as Google Analytics
- An understanding of digital marketing channels including PPC, SEO and campaign testing
- A strong analytical mindset with the ability to connect insight across multiple marketing channels
Benefits
- 25 Days Holiday, with the option to buy up to 10 more, plus 4 flexible bank holidays
- 10% Company Pension
- Annual Bonus Scheme
- On Site Gym
- MediCash Scheme
- A Host of Flexible Benefits & Discounts – including retail, rail, travel and more
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
Performance Marketing Campaign Analyst at PayJoy focusing on performance marketing strategy and data - driven decision making. Analyzing and optimizing marketing campaigns across multiple platforms and countries.
Marketing Insights Analyst at Sonatype analyzing and managing performance of initiatives. Collaborating across teams to inform strategies and drive business growth.
Sr. Analyst, Product Marketing leading cross - functional strategy for IVI software updates in automotive. Collaborating with multiple teams to enhance user engagement and market positioning.
Sales and Marketing Analyst working with an open - minded team to analyze e - commerce sales and marketing efforts. Collaborating with cross - functional teams to drive brand visibility and revenue growth.
Sales and Marketing Analyst responsible for analyzing bike sales across all channels and optimizing marketing strategies through data - driven insights. Collaborates with cross - functional teams to improve brand visibility and sustainable revenue growth.
Sales and Marketing Analyst focusing on revenue analysis and marketing strategy development in a cycling - focused company. Collaborating with teams to enhance visibility and customer engagement through data - driven insights.
Marketing Analyst at Ford responsible for product lifecycle management and market analysis to enhance competitiveness. Collaborating with various teams to align product strategies with market demands.
Marketing Assistant supporting day - to - day operations at Fabric, a global leader in data solutions for the entertainment industry. Collaborating on marketing initiatives, event coordination, and content maintenance.
Marketing Analyst at McGriff supporting business insurance teams with client analysis and submissions. Preparing proposals and collaborating with producers to build key relationships.