Junior Marketing Analyst supporting day - to - day analysis and optimization of marketing campaigns at SmartFinancial. Collaborating with teams to derive actionable insights and improve campaign results.
About the role
- Marketing Analyst at CAVU seeking to drive a data-led approach to performance marketing and customer insights. Collaborating with various teams for holistic marketing strategies.
Responsibilities
- Owning, maintaining and continuously improving the marketing reporting suite using best-in-class analytics and visualisation tools
- Acting as the go-to expert for ad-hoc marketing data requests, helping to prioritise and deliver insight aligned to business needs
- Analysing paid, organic and customer marketing performance to identify optimisation opportunities and inform strategic decision-making
- Building a holistic view of marketing mix performance by stitching together insights from across multiple channels and platforms
- Delivering clear recommendations and presenting insights to senior stakeholders to influence commercial and marketing strategy
- Partnering closely with e-commerce and trading teams to drive performance improvements across digital campaigns
Requirements
- 2–3 years’ experience as a Data Analyst or Marketing Analyst, ideally within a digital or performance marketing environment
- Strong experience with data visualisation tools such as Power BI, Tableau or Google Data Studio
- Advanced Excel skills and experience working with large, complex datasets
- Experience using digital analytics platforms such as Google Analytics
- An understanding of digital marketing channels including PPC, SEO and campaign testing
- A strong analytical mindset with the ability to connect insight across multiple marketing channels
Benefits
- 25 Days Holiday, with the option to buy up to 10 more, plus 4 flexible bank holidays
- 10% Company Pension
- Annual Bonus Scheme
- On Site Gym
- MediCash Scheme
- A Host of Flexible Benefits & Discounts – including retail, rail, travel and more
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
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