Marketing Activation Assistant supporting event planning and management at Phillip Jeffries. Coordinating partnerships and amplifying the brand's voice while managing marketing activities in a hybrid role.
About the role
- Senior Marketing Manager driving growth in the Private Sector product portfolio at Magnet Forensics. Leading innovative marketing initiatives to achieve pipeline and revenue targets.
Responsibilities
- Define and execute the annual marketing strategy for the Private Sector portfolio, aligning with company objectives and market opportunities.
- Own pipeline and revenue targets, leveraging analytics to optimize campaign performance and resource allocation.
- Lead cross-functional teams to deliver integrated, multi-channel marketing programs that drive new logo growth and build sales pipeline.
- Represent Private Sector marketing meetings, providing strategic updates and insights on program performance and market trends.
- Oversee new product introductions for private sector, ensuring successful launches through strategic planning, maintaining team alignment on go-to-market deliverables, and generating promotional plans.
- Drive the go-to-market strategy for the annual industry report, collaborating with external vendors and cross-functional teams to deliver impactful content and promotional campaigns.
- Lead the development and execution of Account Based Marketing (ABM) campaigns, including digital, email, chatbot, and event experiences.
- Act as a liaison to the private sector BDR and sales teams, ensuring alignment and effective delivery of marketing programs.
- Identify and recommend content needs, focus areas, and gaps related to the private sector portfolio. Work with marketing stakeholders to build programs and campaigns that address these needs and achieve pipeline targets.
- Provide regular reporting and analytics on program effectiveness offering actionable insights to improve performance and outcomes.
- Manage the Private Sector marketing budget, track spending, and oversee invoice processing.
- Stay up to date on private sector lead generation, target performance, industry trends, product updates, persona knowledge, and cross-functional activities related to the product portfolio.
- Manage external marketing vendors, ensuring high-quality deliverables and strategic alignment.
- Provide regular reporting and actionable insights on program effectiveness, recommending improvements to maximize outcomes.
- Other responsibilities, as assigned
Requirements
- Bachelor’s Degree in Business or Commerce, or equivalent experience
- 8+ years of experience in marketing program management, channel marketing and B2B marketing
- Proven experience managing external vendors/agencies and complex, time-sensitive projects
- Demonstrated strategic thinking, creative problem-solving, and leadership skills.
- Self-starter with a drive to succeed and adapt to new technologies.
- Strong communication, presentation, and analytical abilities
- (Optional) Familiarity with tools a plus: Salesforce, Marketing Cloud, Demandbase, Salesloft, ZoomInfo, Zapier, and AI Solutions.
- May be required to travel / out of country travel
Benefits
- Generous time off policies
- Competitive compensation
- Volunteer opportunities
- Reward and recognition programs
- Employee committees & resource groups
- Healthcare and retirement benefits
Job title
Job type
Experience level
Salary
Degree requirement
Tech skills
Location requirements
Marketing Manager leading tactical marketing initiatives for ZOLL, a medical devices company. Shaping market strategy and enabling sales in life - saving technologies across APAC region.
Marketing Assistant supporting the Marketing management at RIEDEL Communications in Wuppertal. Focusing on operational tasks, event management, and internal project coordination.
Marketing Manager responsible for managing Delta Dental's website with Adobe Experience Manager. Driving digital marketing initiatives and ensuring alignment with brand goals.
Marketing Associate at EY supporting digital activation and media campaigns for the Health and Life Sciences sector. Focusing on content management, paid media, and ROI tracking across various channels.
Marketing Manager executing international marketing campaigns for Yondr's educational program. Collaborating globally to enhance brand perception and support sales for phone - free school environments.
Segment Marketing Manager in LexisNexis focusing on Academic and Nonprofit industries. Collaborating on sales materials and lead generation programs to enhance market strategies.
Intern in product marketing at Volkswagen, bridging market insights and product development from initial idea to production. Participate in lifecycle management and strategic marketing concepts.
Interim Head of Brand & POS Marketing for L’Osteria overseeing strategic and operational marketing initiatives. Responsible for brand development and leading a marketing team for a leading European gastronomy brand.
Intern in the 2026 MBA Marketing Program at Reckitt, gaining hands - on experience with leading global consumer products. Involvement in marketing projects and brand support in Parsippany, NJ.