CRM and Marketing Automation Manager optimizing customer relations for digital growth. Analyzing data, executing email marketing, and onboarding clients in hybrid work environment.
Responsibilities
You analyze existing customer databases and optimize them based on available data and/or logic.
You create entirely new CRM accounts and can perform complex database imports as well as implement corporate design requirements for templates across all necessary areas.
You are responsible for email marketing campaigns that pursue various objectives; you analyze and optimize them, e.g., using different A/B testing strategies.
You handle onboarding of new clients and can successfully familiarize them with the CRM of choice.
Requirements
3–5 years of experience working with CRMs such as HubSpot or similar
Experience analyzing CRMs for lead generation and customer acquisition
Experience with email marketing tools such as Mailchimp
Experience designing process optimizations, e.g., with Zapier or similar tools
Experience with WordPress, TYPO3, HubSpot CMS, or similar
Experience in data manipulation, e.g., using Python or similar
German language skills at native level
English language skills at business-fluent level
Experience with reporting tools such as Google Data Studio or similar (desirable but not mandatory)
Benefits
Personal fulfillment
Opportunities for growth and professional development
Modern software and hardware
Work from anywhere, as long as it's within a similar time zone
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