Commercial Lines Marketing Assistant at Cross Insurance processing new business accounts and collaborating with the team to meet marketing goals. Involves underwriting, quoting, and issuing new accounts as necessary.
About the role
- Group Marketing and Digital Director at Lyreco, redefining marketing strategy and digital transformation for workplace products and services. Positioning brand for customer engagement and growth across sectors.
Responsibilities
- Define and lead the integrated marketing strategy for Lyreco, aligned with the company’s growth ambitions and customer expectations
- Position Lyreco as a relevant, differentiated, trusted, and innovative digital platform brand in the competitive eCommerce landscape and in the workplace B2B retail place (across all categories : GOP, Hygiene, food, Tech and Print, Furniture, PPE).
- Build a powerful brand and product architecture and narrative, translating into superb creative content enhancing Lyreco’s brand equity, awareness, and emotional connection with customers
- Translate strategic goals into actionable marketing plans with clear KPIs, budgets, and execution roadmaps
- Promote customer-centric storytelling that reflects Lyreco’s values and resonates with diverse target audiences
- Lead the digital marketing transformation by implementing state-of-the-art performance marketing tools, attribution models, and campaign automation systems
- Own and continuously optimize media buying across search, display, social, affiliate, and programmatic channels to maximize ROAS and minimize CAC
- Implement an advanced experimentation framework (A/B testing, incrementality, etc.) to improve campaign effectiveness and user engagement
- Strengthen internal marketing capabilities, build a best-in-class media & martech organization
- Drive and further professionalize personalization across the customer journey, from product discovery to loyalty, by leveraging AI, real-time data, and automated content delivery
- Develop integrated CRM and loyalty programs to improve customer lifetime value and retention
- Establish structured customer feedback loops and integrate Voice of the Customer insights into campaign planning and product development
- Lead NPS and customer satisfaction improvement initiatives by embedding relevant KPIs in all touchpoints and leadership dashboards
- Champion the alignment of marketing, sales, customer care, Safety Business Unit, product, and operations to deliver seamless and coherent experiences
- Ensure campaign consistency and brand coherence across all touchpoints
- Develop and execute campaigns, including seasonal and category-specific pushes that drive both brand and performance metrics
- Contribute to the evolution of the Lyreco’s platform by embedding customer insights into site UX, content, and navigation design
- Lead and empower a high-performing marketing organization with strong capabilities across brands, digital, CRM, media, and analytics
- Promote a culture of curiosity, experimentation, and continuous learning
- Coach and develop talent, ensuring succession planning and leadership development
- Actively engage in cross-functional and cross-country/central collaboration, promoting transparency, open communication, and shared success.
Requirements
- Master Degree in Marketing or Business
- Proven leadership experience as a GMDD or senior marketing executive in a digital-first business, ideally in eCommerce, platforms, or consumer tech
- Deep expertise in performance marketing, digital media strategy, attribution modeling, and ROI-driven campaign management
- Demonstrated success in brand building, customer acquisition, retention marketing, and growth initiatives across multiple online and offline channels
- Strong hands-on experience in CRM, ideally personalization, and loyalty programs; proven ability to scale LTV and reduce CAC
- Experience with martech tools, customer data platforms (CDPs), and marketing automation systems
- Background in omnichannel marketing and cross-functional campaign development
- Strong analytical capabilities, comfortable working with KPIs, dashboards, and data storytelling
- Proven ability to manage agencies and partners, while building in-house expertise for core functions
- Experience working closely with product, data, and tech teams to embed marketing into the product journey.
- Energetic, fast-acting, and results-oriented – capable of balancing long-term vision with near-term execution
- Excellent communicator and storyteller with the ability to influence at all levels, internally and externally
- International Experience in matrix environment
- Fluent in English.
Benefits
- Performance bonuses.
- Profit-sharing and participation schemes.
- Initiatives supporting work-life balance (company concierge services, sports associations, carpooling platform, on-site daycare).
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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