Senior Digital Marketeer driving demand generation for LYNX services. Collaborating with cross-functional teams to enhance brand awareness and client engagement.
Responsibilities
Advise the squad on the optimal media mix—from social to radio, podcasts to print
Transform ideas into cross-channel media strategies that drive reach, engagement, and leads
Conduct detailed campaign analyses and turn insights into actionable improvements
Build and maintain strong relationships with media publishers, platforms, and research partners
Stay on top of marketing trends and turn them into innovative opportunities for LYNX
Lead and coordinate multi-channel campaigns including paid social, display, search, native, and content marketing
Drive traffic and improve conversion rates from top-of-funnel audiences
Own and manage the marketing calendar—planning, aligning, and delivering campaign activities across teams
Collaborate with the Creative Brand Specialist and Online Marketeers to ensure seamless execution and consistent customer journeys
Actively contribute to squad rituals, backlog refinement, and overall strategy
Requirements
7+ years of experience in a similar role, preferably within a media agency, publisher, platform, or digital marketing team in tech or finance
5+ years of hands-on experience in digital marketing and demand generation, particularly targeting unaware or hard-to-reach audiences
Strong understanding of the online and offline media and marcom landscape
Fluency in English (written and spoken)
Fluency in Dutch is a big pré.
Proficiency with Excel, PowerPoint, and campaign & analytics tools
Experience with international campaigns or eagerness to grow in this area
Ability to move between strategic thinking and hands-on execution
Strong business sense and the ability to identify underlying needs in stakeholder requests
Creative mindset that looks beyond traditional media silos
Collaborative and comfortable working in agile, cross-functional squads
Benefits
A monthly salary based on your experience, plus a fixed 13th month and 8% holiday allowance
A pension plan (8% employer contribution)
Room and budget to build, trial, fail and learn, part of this is our continuous growth potential and training budget of €2.000 per year
A really cool office full of skilled colleagues located at the Herengracht in Amsterdam
Office lunch, beverages & fruits
Travel allowance, home office equipment
Epic trips & activities, both with our Amsterdam office and with LYNX international
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