Hybrid Marketing Specialist, Copywriter and/or Traffic Manager

at LWSA

• Job title: Marketing Specialist, Copywriter and/or Traffic Manager
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: Not specified
• Degree requirement: No Education Requirement
• Location requirements: Hybrid, Belo Horizonte, Brazil

About the role

• Marketing Specialist responsible for creating and implementing strategies to strengthen brand and drive sales. Collaborating with various channels including social media and content marketing.

Responsibilities

• Research and Immersion: Before you start writing, you will dive deep into understanding the target audience, the product/service, and the campaign objectives. Familiarity with the sales funnel, personas, persuasive triggers, and SEO best practices will be essential to create targeted and effective content.
• Creation of Persuasive Content: Your main mission will be to produce creative and impactful copy for a variety of channels, such as ads (Google Ads, Social Ads), landing pages, emails, video scripts, social media posts, e-books, and brochures. Adapting language and tone for each platform will be crucial for engagement and conversion.
• Collaboration and Brainstorming: You will work closely with designers, traffic managers, and other marketing professionals to ensure campaign cohesion. Team brainstorming and strategic discussions will be fundamental to creating powerful campaigns.
• Results Analysis and Optimization: Constant monitoring of metrics such as conversion and engagement rates will be part of your routine. The goal is to refine your copy and strategies based on data, using practices like A/B testing for continuous optimization.
• Time Management and Organization: You will manage multiple projects simultaneously, with varying deadlines and objectives. It will be important to demonstrate organization, proactivity, and the ability to prioritize tasks efficiently.

Requirements

• Excellent Command of Portuguese: Impeccable grammar, a rich vocabulary, and clear, engaging writing are indispensable.
• Copywriting Knowledge: Familiarity with persuasion techniques such as persuasive triggers, storytelling, and strategic copywriting.
• Creativity and Innovation: Ability to think outside the box and propose original solutions, always seeking new and efficient ways to engage the audience.
• Analytical Ability: Capacity to interpret data and metrics, adjusting campaigns as necessary to maximize results.
• Organization and Time Management: Efficiency in managing multiple tasks and meeting deadlines without compromising quality.
• Teamwork and Communication: Ability to collaborate clearly, proactively, and effectively with all team members.
• Adaptability and Proactivity: Ability to adjust quickly to market changes and to constantly seek new solutions and opportunities.

Benefits

• 🩺 Health insurance;
• 🦷 Dental insurance;
• 🍽️ Meal or food allowance (meal voucher);
• 💻 Transportation allowance;
• 🍼 Childcare assistance;
• 🏖️ Férias&Co (travel benefit);
• 🎂 Birthday day off;
• 💛 Life insurance;
• 💙 Extended maternity and paternity leave;
• 🏋️‍♀️ WellHub (GymPass);
• 🍌 Fresh fruit in the office daily;
• ☕ Coffee machine