Fraud Analytics and Innovation Leader at Bank of America driving strategic analysis and optimizing operational performance. Managing employees to leverage analytics for fraud alert prioritization and customer trust.
About the role
- Brand & Social Media Lead for Locaweb and KingHost in Brazil. Focusing on building awareness through strategic marketing and community engagement.
Responsibilities
- Create and evolve each brand's narrative territories (where we have the authority to speak);
- Define and refine the differentiation between the two brands (positioning, tone of voice, visual territories);
- Translate cultural trends and market movements into narratives relevant to our audiences;
- Align awareness narratives with business objectives and product launches;
- Create storytelling frameworks for the team;
- Act as strategic interface with acquisition marketing, sales, and product teams;
- Define and track awareness KPIs (share of voice, sentiment, earned reach, active amplifiers).
- Serve as the final guardian of the brands' verbal and visual identities;
- Ensure consistency of brand expression across all touchpoints (digital, sales, product, events);
- Drive the evolution of brand guidelines (verbal and visual) in partnership with designers;
- Educate the organization on correct brand application.
- Strategically produce high-impact content;
- Be the first to test emerging formats (create replicable templates);
- Respond quickly to crises and opportunities for newsjacking/trend-surfing;
- Translate performance insights into actionable best practices.
- Lead, develop, and motivate a team with diverse profiles (analysts, specialists, designers);
- Conduct regular 1:1s, provide constructive feedback, and career planning;
- Recruit and onboard new members;
- Foster a culture of experimentation, learning, and collaboration;
- Establish a governance rhythm (syncs, reviews, planning) that does not block execution;
- Conduct performance reviews and OKR cycles;
- Ensure every team member sees how their work connects to the bigger picture;
- Develop the team's critical eye to recognize what works (and why).
Requirements
- Extensive experience in brand marketing, social media, or communications (preferably with Tech, SaaS, or B2B brands);
- Experience in leadership or coordination of multidisciplinary teams;
- Demonstrable track record of building brand presence on social networks;
- Knowledge of narrative structures and persuasion psychology;
- Comfort with rapid testing, learning, and iteration;
- Ability to activate external voices (employees, customers, influencers) authentically;
- Strategic thinking: ability to connect awareness with business objectives;
- Comfortable with awareness metrics (share of voice, sentiment, earned reach, engagement rates).
- Experience with technical audiences;
- Background in PR and earned media;
- Experience collaborating with design teams;
- Experience managing multiple brands or sub-brands simultaneously (desirable).
Benefits
- Private health insurance;
- Dental insurance;
- Meal allowance or food voucher;
- Childcare assistance;
- Transportation allowance;
- Profit-sharing program (PPR);
- Day off during your birthday month;
- Life insurance;
- Wellhub;
- Férias&Co (travel benefit);
- 6-month maternity leave and 20-day paternity leave;
- Flexible working hours;
- #Secuida - our Wellbeing Program;
- Partnerships with various establishments and institutions in education, health, leisure, entertainment, and more.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
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