LG
luna-park GmbHDigital Marketing Expert – Campaigns & Ads Strategy
Digital Marketing Expert at lunapark managing campaigns and developing ad strategies. Collaborating with teams for enhanced digital marketing solutions in Köln, Germany.
About the role
- Campaigns & performance marketing
- Active participation in client projects (Google Ads, LinkedIn Ads, Meta Ads, possibly Programmatic)
- Build and optimize campaigns including targeting, creatives, budgets and KPIs
- Analyze data, derive insights and create small reports
- Strategy & development
- Introduction to data-driven marketing and funnel strategies
- Contribute to testing concepts, audience models and performance optimizations
- Collaboration with the Ads team, SEO, Analytics and data tools & know-how
- Attend coordination meetings / jour fixes
- Support the development of strategies and recommendations
Requirements
- A strong interest in online marketing, performance and data
- Enjoy working analytically and value logic as much as creativity
- Find trends, tools and digital platforms exciting
- Eager to understand advertising through data, audiences and strategies
- Work in a structured way and want to take on responsibility
- Communicative and bring a client-focused mindset
- Ideally have initial experience from university, internships or personal projects
- Reside in North Rhine-Westphalia (NRW) or be willing to come to Cologne regularly
Benefits
- Hybrid working with a modern office environment in Cologne
- Intensive onboarding
- Dedicated mentors from the Ads team
- 12 months of hands-on training in real client projects
- Exposure to all Ads disciplines (Google, Social, Programmatic)
- Open, appreciative team culture
- Realistic chance to be offered a junior position
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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