Digital Growth Associate identifying, qualifying opportunities, and supporting clients with CLA's digital products and services. Engage with potential customers while maintaining client relationships across multiple locations.
About the role
- Growth Manager for Lucky Saint's alcohol-free beer brand, owning DTC performance and delivering scalable growth through acquisition and retention strategies. Focus on digital growth, campaign optimization, and cross-functional collaboration.
Responsibilities
- Define and deliver the DTC growth strategy across acquisition and retention.
- Set clear targets, roadmaps and budgets.
- Build reporting that translates data into actionable insight.
- Lead a structured test-and-learn roadmap across all channels.
- Lead Meta and TikTok campaigns from strategy to optimisation.
- Develop and test creative and landing pages to drive conversion.
- Deliver new customer growth and improved payback through data-led decisions.
- Define lifecycle strategy in Klaviyo, including flows, campaigns and segmentation.
- Increase repeat rate, LTV and revenue from email marketing.
- Share CRM insight across brand, trade and creative teams.
- Lead the end-to-end launch of TikTok Shop, setting range, pricing and promo strategy.
- Manage content, storefront build, creator partnerships and fulfilment alignment.
- Track GMV, conversion and customer quality to refine growth plans.
- Select, brief and manage agencies.
- Set KPIs, budgets and accountability frameworks.
- Review performance weekly and drive continuous improvement.
- Build dashboards and cohorts in GA4 and Excel.
- Run structured experiments across ads, onsite and CRM, and share results.
- Maintain consistent tracking and data quality.
- Identify and apply automation to reporting and optimisation.
- Find and test AI tools for optimisation and workflow efficiency.
- Work with Brand, Sales, Operations and Finance on campaigns and targets.
Requirements
- 3–5 years’ experience in DTC growth or performance marketing.
- Proven track record of owning acquisition and retention targets
- Hands-on experience with Meta Ads including creative briefing and performance optimisation.
- Strong understanding of CAC, LTV and payback.
- You’re excited by AI and new technology.
- Experience using Shopify and Klaviyo
- Skilled in Excel or Sheets
- Analytical, commercial and organised, with clear communication skills.
- Experienced in managing agencies and delivering results.
- Desirable: Experience with TikTok Ads
- Desirable: Experience with marketplaces such as TikTok Shop or Amazon.
Benefits
- Vitality Health Insurance
- 25 days holiday + 8 bank holidays statutory holiday
- Additional enhanced holiday
- 3% employer pension contribution, 5% optional employee contribution
- Life insurance
- Employee Assistance Program
- EMI options
- 20 x Lucky Saint allowance per month
- Unlimited Lucky Saint and 40% off food and drink at The Lucky Saint
- Flexible working (usually three days a week in our office, pub and brand home The Lucky Saint in Marylebone)
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