About the role

  • Define and deliver the DTC growth strategy across acquisition and retention.
  • Set clear targets, roadmaps and budgets.
  • Build reporting that translates data into actionable insight.
  • Lead a structured test-and-learn roadmap across all channels.
  • Lead Meta and TikTok campaigns from strategy to optimisation.
  • Develop and test creative and landing pages to drive conversion.
  • Deliver new customer growth and improved payback through data-led decisions.
  • Define lifecycle strategy in Klaviyo, including flows, campaigns and segmentation.
  • Increase repeat rate, LTV and revenue from email marketing.
  • Share CRM insight across brand, trade and creative teams.
  • Lead the end-to-end launch of TikTok Shop, setting range, pricing and promo strategy.
  • Manage content, storefront build, creator partnerships and fulfilment alignment.
  • Track GMV, conversion and customer quality to refine growth plans.
  • Select, brief and manage agencies.
  • Set KPIs, budgets and accountability frameworks.
  • Review performance weekly and drive continuous improvement.
  • Build dashboards and cohorts in GA4 and Excel.
  • Run structured experiments across ads, onsite and CRM, and share results.
  • Maintain consistent tracking and data quality.
  • Identify and apply automation to reporting and optimisation.
  • Find and test AI tools for optimisation and workflow efficiency.
  • Work with Brand, Sales, Operations and Finance on campaigns and targets.

Requirements

  • 3–5 years’ experience in DTC growth or performance marketing.
  • Proven track record of owning acquisition and retention targets
  • Hands-on experience with Meta Ads including creative briefing and performance optimisation.
  • Strong understanding of CAC, LTV and payback.
  • You’re excited by AI and new technology.
  • Experience using Shopify and Klaviyo
  • Skilled in Excel or Sheets
  • Analytical, commercial and organised, with clear communication skills.
  • Experienced in managing agencies and delivering results.
  • Desirable: Experience with TikTok Ads
  • Desirable: Experience with marketplaces such as TikTok Shop or Amazon.

Benefits

  • Vitality Health Insurance
  • 25 days holiday + 8 bank holidays statutory holiday
  • Additional enhanced holiday
  • 3% employer pension contribution, 5% optional employee contribution
  • Life insurance
  • Employee Assistance Program
  • EMI options
  • 20 x Lucky Saint allowance per month
  • Unlimited Lucky Saint and 40% off food and drink at The Lucky Saint
  • Flexible working (usually three days a week in our office, pub and brand home The Lucky Saint in Marylebone)

Job title

Growth Manager

Job type

Experience level

Mid levelSenior

Salary

Not specified

Degree requirement

Bachelor's Degree

Location requirements

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