Online Marketing Manager leading B2B multichannel strategies from awareness to conversion. Collaborating with teams to manage budgets and optimize performance metrics.
About the role
- Marketing Consultant executing comprehensive digital marketing strategies and supporting LPL Financial advisors. Collaborating on content, performance measures, and client engagement in a dynamic environment.
Responsibilities
- Report to the Digital Marketing Manager.
- Curate and implement digital marketing editorial calendars for each advisors’ blog, e-newsletter, email campaigns, digital ads, and social media platforms month over month to align with the advisor overarching goals.
- Generate an evaluation to consistently maintain each advisor’s website and blog to enhance as needed.
- Implement lead generation, niche prospecting processes, and workflow for implementations to each advisor and their practice to drive business growth for both LPL Financial and the advisors.
- Establish and measure ROI and KPIs such as email CTR, social media engagement and website traffic.
- Learn and produce each advisor’s marketing strategy based on advisor preferences.
- Schedule and host regular monthly discussions with the advisors.
- Collaborate with the advisor’s office staff to ensure cohesive messaging and communications.
- Collaborate with compliance to ensure content, brand, and messaging are approved.
- Conduct market research and share discoveries with each advisor.
- Work with LPL current tools to integrate into overarching plan.
- Provide feedback and program enhancements from the advisors.
Requirements
- 3-5 years marketing experience required.
- Bachelor’s degree in marketing, communication, or related field.
- Ability to craft a strong marketing strategy and execute across channels, including social media, email, and website.
- Working knowledge of web design principles, best practices, and content management platforms.
- Support LPL advisors via phone and email.
- Excellent project management and organizational skills.
- Good understanding of digital marketing tools such as Google Analytics, Google Ads, & AdvisorStream.
- Intermediate proficiency in Microsoft Office required (Outlook, Excel, PowerPoint, and Word), and SmartSheet.
- Basic understanding of events and webinars.
Benefits
- 401K matching
- health benefits
- employee stock options
- paid time off
- volunteer time off
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