Online Marketing Manager leading B2B multichannel strategies from awareness to conversion. Collaborating with teams to manage budgets and optimize performance metrics.
About the role
- Content & Digital Marketing Specialist responsible for SEO-friendly content and digital marketing support for Ideal Siding. Collaborating with teams to optimize web presence and ensure brand consistency.
Responsibilities
- Create and launch new website pages
- Maintain and update existing website content to ensure accuracy, performance, and brand consistency
- Implement on-page SEO updates, including metadata, internal linking, and content optimization
- Manage and expand the Knowledge Centre on the website
- Use AI-powered tools to support content creation, expansion, and optimization while ensuring accuracy, brand voice, and quality standards are met
- Evaluate and refine AI-generated content to ensure it meets SEO, readability, and conversion best practices
- Support Google My Business profile management and optimization
- Coordinate with external agencies as needed while owning internal execution and updates
- Ensure content supports local search visibility for franchise locations
- Support and help coordinate messaging for conversion-focused landing pages, digital funnels, email campaigns
- Assist with building, updating, and executing email drip campaigns, including content creation, basic automation, and performance tracking
- Provide day-to-day communication and coordination support for the marketing team
- Help keep digital marketing initiatives organized, updated, and moving forward
Requirements
- 2-3 years of experience in content marketing, digital marketing, or a related role (required)
- Background in siding or construction-related industries (nice to have)
- Strong knowledge of siding products and terminology (nice to have)
- Strong writing skills with attention to detail and consistency
- Solid understanding of on-page SEO fundamentals
- Ability to learn quickly and adapt in a fast-moving environment
- Comfortable juggling multiple projects without dropping the ball
Benefits
- 36-hr work week for a healthier work/life balance
- Company parties
- Competitive salary
- Dental insurance
- Flexible schedule
- Health insurance
- Opportunity for advancement
- Paid time off
- Training & development
- Vision insurance
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