Hybrid Online Marketing Manager

at Primomarketing

• Job title: Online Marketing Manager
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: €3,000 - €4,000 per month
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Karlsruhe, Germany

About the role

• Online Marketing Manager developing and managing ads and campaigns for the tattoo and beauty industries. Working in a hybrid environment with a focus on automation and performance optimization.

Responsibilities

• Master paid campaigns: You design, launch, and scale Meta and Google Ads campaigns with a performance focus — locally and with pinpoint targeting.
• Build funnels & strategies: You develop new funnels, landing pages, and automation sequences that deliver measurable results.
• Use AI effectively: You implement AI tools and develop smart automations that make life easier for us (and our clients).
• Manage client relationships: Onboardings, kickoffs, strategy meetings — you act as a sparring partner and a proactive point of contact for our clients.
• Analyze campaigns: You know your KPIs inside out and derive data-driven actions.
• Manage projects: You independently oversee campaigns and processes, coordinate internal teams, and keep the big picture in mind.
• Track trends: You know what’s happening in online marketing and proactively test new platforms, tools, and strategies.

Requirements

• Experience: At least 3–5 years in online marketing, ideally in an agency or performance-driven environment.
• Expertise: Deep understanding of Meta Ads, Google Ads, funnels, KPIs, media buying, and data-driven marketing.
• Tools: Experience with FunnelCockpit, GoHighLevel, OnePage, Google Ads, ClickUp, Close, or similar tools.
• Technical understanding: You understand how marketing technologies work — from automations and webinar tools to landing pages.
• Soft skills: Analytical, creative, organized, and hands-on. You take initiative, communicate clearly, and thrive on ownership.
• AI affinity: You’re curious about new technologies and use AI tools beyond basic chat — strategically integrating voice-AI and chat-AI solutions into our processes.
• Industry awareness: You have a good feel for audiences in the tattoo, beauty, or aesthetic sectors — or you learn quickly.

Benefits

• Flexibility: Work remotely, hybrid, or on-site in our stylish Karlsruhe office — whatever suits you (we’re happy to see you in the office regularly).
• Responsibility from day one: You take ownership of projects and have real decision-making authority.
• Learning & growth: Internal training, a professional development budget, and 1:1 coaching for your growth.
• Great clients: Our clients move fast — short decision paths, quick implementations, clear objectives.
• Career prospects: If you deliver, you'll advance quickly — with promotion opportunities and increasing responsibility.
• A team that fits: No agency burnout — genuine camaraderie, fun at work, and real successes we celebrate.