Online Marketing Manager developing and managing ads and campaigns for the tattoo and beauty industries. Working in a hybrid environment with a focus on automation and performance optimization.
Responsibilities
Master paid campaigns: You design, launch, and scale Meta and Google Ads campaigns with a performance focus — locally and with pinpoint targeting.
Build funnels & strategies: You develop new funnels, landing pages, and automation sequences that deliver measurable results.
Use AI effectively: You implement AI tools and develop smart automations that make life easier for us (and our clients).
Manage client relationships: Onboardings, kickoffs, strategy meetings — you act as a sparring partner and a proactive point of contact for our clients.
Analyze campaigns: You know your KPIs inside out and derive data-driven actions.
Manage projects: You independently oversee campaigns and processes, coordinate internal teams, and keep the big picture in mind.
Track trends: You know what’s happening in online marketing and proactively test new platforms, tools, and strategies.
Requirements
Experience: At least 3–5 years in online marketing, ideally in an agency or performance-driven environment.
Expertise: Deep understanding of Meta Ads, Google Ads, funnels, KPIs, media buying, and data-driven marketing.
Tools: Experience with FunnelCockpit, GoHighLevel, OnePage, Google Ads, ClickUp, Close, or similar tools.
Technical understanding: You understand how marketing technologies work — from automations and webinar tools to landing pages.
Soft skills: Analytical, creative, organized, and hands-on. You take initiative, communicate clearly, and thrive on ownership.
AI affinity: You’re curious about new technologies and use AI tools beyond basic chat — strategically integrating voice-AI and chat-AI solutions into our processes.
Industry awareness: You have a good feel for audiences in the tattoo, beauty, or aesthetic sectors — or you learn quickly.
Benefits
Flexibility: Work remotely, hybrid, or on-site in our stylish Karlsruhe office — whatever suits you (we’re happy to see you in the office regularly).
Responsibility from day one: You take ownership of projects and have real decision-making authority.
Learning & growth: Internal training, a professional development budget, and 1:1 coaching for your growth.
Great clients: Our clients move fast — short decision paths, quick implementations, clear objectives.
Career prospects: If you deliver, you'll advance quickly — with promotion opportunities and increasing responsibility.
A team that fits: No agency burnout — genuine camaraderie, fun at work, and real successes we celebrate.
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