Online Marketing Manager leading B2B multichannel strategies from awareness to conversion. Collaborating with teams to manage budgets and optimize performance metrics.
About the role
- Junior Performance & Digital Marketing Analyst intern optimizing digital campaigns for Ingersoll Rand. Engaging in market analysis and supporting product team initiatives.
Responsibilities
- Track and analyze the performance of digital campaigns (SEA, Display, Social Ads, Email marketing).
- Contribute to the creation of dashboards and reports to monitor marketing and e-commerce KPIs.
- Identify optimization opportunities based on data insights.
- Collaborate with marketing, sales, and product teams to improve the omnichannel strategy.
- Support the product team with market analysis, competitive benchmarking, and performance tracking.
- Participate in the management of CRM and marketing automation tools (Salesforce, Pardot).
Requirements
- Student pursuing a Bachelor’s or Master’s degree (Bac+3/5) in Digital Marketing, Data Analytics, Business, or equivalent.
- Strong interest in digital marketing, data analysis, and product marketing.
- Basic knowledge of analytics tools (Google Analytics, Excel, Power BI) is a plus.
- Familiarity with digital levers (SEO, SEA, Social Media) is an advantage.
- Analytical mindset, curiosity, and eagerness to learn.
- Professional level of English (written and spoken).
Benefits
- Opportunities for internal mobility and career development within the Group;
- Meal vouchers;
- Mandatory internship allowance when the internship duration exceeds two months (or 44 days of effective presence);
- Mandatory reimbursement of home-to-work transportation costs, under the same conditions as for employees.
- A friendly and collaborative working environment.
Job title
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Not specified
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