Product Marketing Manager co - creating marketing strategies at Auror, which empowers the retail industry to tackle theft and organized crime. Focused on collaboration across Product, Marketing, and Customer Success.
About the role
- Senior Product Marketing Manager at SoSafe focusing on product expertise and go-to-market strategies. Driving effective marketing campaigns for cybersecurity solutions in a hybrid work environment.
Responsibilities
- Develop deep expertise in SoSafe’s platform, product capabilities, and underlying concepts.
- Partner closely with Product Management and Engineering to identify functionality, roadmap, and priorities.
- Translate intricate product capabilities into clear, differentiated value propositions for technical and non-technical audiences.
- Own and drive end-to-end GTM strategies for products and major initiatives.
- Spearhead product launches - from positioning and messaging to enablement and rollout.
- Define clear approaches to winning versus key competitors, grounded in market and customer insight.
- Drive the product narrative across marketing channels in collaboration with the brand and content team, ensuring consistency between product reality and market messaging.
- Partner with Marketing, Content, and Growth teams to shape product-led campaigns, launches, and thematic initiatives.
- Ensure product messaging is accurately and compellingly reflected across website, campaigns, sales assets, and customer-facing content.
- Act as the single point of accountability for “the product story” in market-facing initiatives.
- Create and maintain high-quality sales and product collateral.
- Partner with Sales and Enablement to ensure field teams are aligned, and well-equipped.
- Assist a healthy enablement cadence with up-to-date messaging, assets, and launch materials.
- Partner with Sales and Customer Success to gather customer feedback and insights.
- Assess market trends, customer needs, and competitive positioning to inform product and GTM strategy.
- Maintain a strong awareness of rival products, pricing, and positioning.
Requirements
- 6+ years of experience in Product Marketing at a B2B SaaS company
- Strong product and technical acumen
- Proven experience driving go-to-market strategies and launches
- Qualified presenter
- Strong knowledge of how to distill intricate information into clear, structured written communication
- Demonstrated experience to influence cross-functionally across Product, Engineering, Sales, Customer Success, and Marketing
- Strong customer-centric mindset across messaging, campaigns, and programs.
- Experience in security, privacy, compliance, or data governance software (nice-to-have)
Benefits
- Work/Life balance: Flexible hours, 33 vacation days
- Wellbeing and financial support: Access to Open Up, corporate discounts
- Connection & community: Virtual events, collaborative team activities, and opportunities for local meet-ups
- And the list goes on: Tech equipment, referral bonuses, dog-friendly HQ
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
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